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We are an AI custom software consultancy built to solve marketing's most complex challenges.

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Substack
PricingOnly free issuesPublishesWeekly
Issues7Founded2 years agoLast Issue2 months ago
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Latest Issues

Destroying Demand

I’ve seen gluts not followed by shortages, but I’ve never seen a shortage not followed by a glut. - Nassim Taleb

Every bubble story follows a similar script: Too much money chases too little reality, causing supply to outstrip demand unti...

2 months ago
5

Model Madness: A Tournament of Tool Calling

The NCAA Tournament is upon us, and with it comes millions of brackets. When the question of whether anyone wanted to do March Madness came up in Alephic Slack, the conversation quickly shifted to setting up a model bracket to pit all these...

2 months ago
1

The $1 Sweet Spot

Gemini Flash has been on my mind a lot lately. Partly because Flash 3 came out and I’ve been doing a bunch with it (including processing 15 years of Evernote notes over a weekend), and partly because GPT 5.4 dropped, which means we have a n...

2 months ago
3

Claude Code Has Game Feel

I had a realization the other night about why I love Claude Code so much: it feels like a video game. I’ve put nearly 10,000 hours into infinite skill-ceiling games: Destiny, Esca

pe From Tarkov, Rust, StarCraft, League of Legends, and PUB...

2 months ago
5
1

Noah on Bloomberg Odd Lots: Why the Tech World Is Going Crazy for Claude Code

Noah Brier joined Joe Weisenthal and Tracy Alloway on Bloomberg’s Odd Lots podcast to discuss what might be the most important product in AI right now, Claude Code, and why it matters far beyond engineering teams.

Watch the full episode he...

4 months ago
1

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    We build AI custom software to solve the world's most complex marketing challenges

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    I like mobility

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