
We are an AI custom software consultancy built to solve marketing's most complex challenges.
| Platform | Pricing | Only free issues | Publishes | Weekly | |
|---|---|---|---|---|---|
| Issues | 14 | Founded | 2 years ago | Last Issue | 5 days ago |
| Active | |||||

AI is becoming the place where work starts. That changes what we need from assistants, how we judge their cost, and what we expect from the software they use.
In last week’s Alephic conversation, James Gross, Noah Brier, and Sam Knight dis...
The headlines keep looking for the killer AI app. By that, they mean something with a name, a launch, millions of users, and a business model that looks familiar. I think all those articles are making us miss a bigger change: AI is becoming...
Increasingly, I believe there are three primary vectors in the AI race:
Raw IQ: Who has the smartest model?
IQ + Cost: Which model is the smartest per token dollar?
IQ + Cost + Speed: Which model is the smartest per token...
In 2023, I visited a high school in LA to talk about AI. It was the early days of ChatGPT, and mostly I answered questions about how it worked. After speaking with the students, I sat down with an English teacher one-on-one who was worried...
Two documentaries I watched in college helped inspire me to become an entrepreneur.
The first was Triumph of the Nerds, Robert X. Cringely’s history of the personal computer industry. It showed how hobbyists, programmers, and self-describe...
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The writers behind this newsletter.
We build AI custom software to solve the world's most complex marketing challenges
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