
I write about strategy. My goal is to teach founders and first time CxOs how to do elite level strategy work in hours instead of years, by deconstructing the craft in its entirety.
| Platform | Pricing | Only free issues | Publishes | Weekly | |
|---|---|---|---|---|---|
| Issues | 16 | Founded | 2 years ago | Last Issue | 9 months ago |
| Active | |||||

This post is goes deeper on a key value driver: the distribution footprint.
Often, distribution is the crux of strategy. Either because it is neglected or underestimated. Or because incumbents have a massive advantage that is impossible t...
Operational excellence is the foundation for any competitive advantage. If two companies have the same good idea, the team with operational excellence wins all the time.
Why?
Operational excellence makes you go faster. Faster means “more...
In any given situation, there are alternatives paths we can pursue.
Our goal is to find "the golden path"
The path that maximizes enterprise value.
It’s part creativity and part decision making. This series of posts will build on the va...
In a given situation, how do you actually identify what you could do? i.e. the options available?
To answer this, I’ll use an illustration of a team’s collective brain. Each dot represents knowledge, and the knowledge inside the circle rep...
Value drivers is the scaffolding of a strategy.
Any issue, idea or insight must be mapped to value drivers. If you can’t, it’s not important.
In this post, I’ll explain what they mean.
Value starts with cash flow....
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The writers behind this newsletter.
I write about strategy. My goal is to teach founders and first time CxOs how to do elite level strategy work in hours instead of years, by deconstructing the craft in its entirety.
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