Alex McFarland
AI systems for content and publishing: build them, run them, own them.
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 209 | Founded | 3 years ago | Last Issue | 8 days ago |
| Active | |||||
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alexmcfarland.substack.comLatest Issues
How to run a one-person media company (8 AI systems)
Nobody is born knowing how to run a one-person media company. They just learn the shape of it earlier than you did.
The people pulling away from you right now don’t work harder than you. They don’t always have better ideas. They have bette...
What AI still gets wrong when it writes for your one-person business
Why your AI copy reads fine and sells nothing, and how to fix it with context (prompt included)
This newsletter gives you bits and pieces of my AI writing system through prompts, skills and workflows.
How I write with Claude Code (free masterclass)
Most people see "Code" in Claude Code and decide it isn't for them.
I don't have a development background. I've never studied coding. I run my whole business out of Claude Code, and about 90% of it is writing.
If you write your own posts,...
Your most common buyer isn't your best one. Here's how to find the one who is.
I kept going back and forth on who I was writing for.
One answer was people like me: people who want to make money with AI writing systems and build a freer life, maybe abroad.
The other was founders, coaches and creators who already sell...
Your first line is losing the sale: 5 hooks that fix it
Copywriting hooks + AI prompt for sales emails, sales pages and posts
My new Co-Writer System is finally here. The 5 hooks in this post are simplified from the full Hooks Playbook inside it.
Audience Metrics
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| Subscribers | Engagement | 75 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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| Ranked Keywords | 135 | Monthly Search Traffic | Top Keywords |
|---|
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How this newsletter ranks in the official Substack charts.
| #89 |
Authors
The writers behind this newsletter.
I run a one-person media company. Work done by noon.
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