Pretty Deep
Alexandra HeleneMakeup, skincare, and reflections on life. It's not that deep – except when it is.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 6 | Founded | a year ago | Last Issue | 10 months ago |
| Active | |||||
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byalexandrahelene.substack.comLatest Issues
The quiet return to myself.
I’ve spent so much of my life being afraid of so many things, but recently, in the last few years, new type of fear snuck up on me, so subtly that I almost didn’t even notice it was there:
The fear of feeling.
Pretty Deep is a reader-supp...
My Influencer Identity Crisis
It always happens the same way: someone asks what I do. I say I work in beauty, I create content, I work with brands… and then comes the question.
“Oh, so you’re an influencer?”
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GRWM Because I F*cking Want To :)
Something weird I’ve noticed over the years is when people subtly (or not so subtly) make digs at women who chooses to wear “a lot” of makeup (by their definition).
I remember early in my career, a coworker said something like “Wow, where...
An ode to Tommy Girl.
Nothing stirs my soul quite like a whiff of nostalgia.
Tommy Girl perfume was not just the fragrance I wore in my tween years: it was the signature scent of an era of my life that I will forever clutch with the utmost reverence.
Thanks...
I guess we're doing this!
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The most me-coded thing ever is hemming and hawing for literally years about how I should start journaling again – and then suddenly going from 0-100 and hard launching a Substack. No baby steps, no planning. Just a cold, har...
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Authors
The writers behind this newsletter.
Brand director by day, beauty content creator by passion, and mom around the clock. This space is part beauty journal, part creative outlet, part love letter to the things that inspire me. Come for the pretty sh*t, stay for the deep sh*t.
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