Alfonso Moure
Search tradicional y conversacional, ingeniería de datos, IA y otras historietas de mi vida emprenduril.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 38 | Founded | 2 years ago | Last Issue | 5 days ago |
| Active | Language |  Spanish | |||
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alfonsomoure.substack.comLatest Issues
Una IA se ha inventado tu agosto
Sí, la IA se inventa valores. Pero lo hace por algo y hay mecanismos para evitarlo.
Esta semana es la primera semana de septiembre. Casi nada. Llega Q4, donde más trabajo solemos tener, casi trabajes donde trabajes.
Para quienes habéis co...
Checklist first-byte para SEO y PPC
Una buena mañana, un usuario decide acceder a tu web. Puede haber sido porque ha visto un reel y ha decidido buscarte, o porque ha hecho una búsqueda en Google y visto tu enlace, sobre el que hace clic de manera instintiva sin pensar demasi...
5 checks para tu ecommerce: ¿es accionable para agentes?
Si tienes un ecommerce, te interesa esta historia 🙂
Es enero 2027. Rebajas.
Un agente de compra abre una ficha de producto para cerrar un pedido en nombre de alguien. Ese alguien lo ha pedido desde un SERP de Google.
Encuentra el botón...
Checklist de SEO/GEO técnico para proteger Paid
Google lo tiene publicado en su documentación de AI features: para aparecer como enlace de apoyo en AI Overviews o en AI Mode, una página tiene que estar indexada y ser elegible para mostrarse con snippet. Y luego añade una frase que convie...
Freshness: precio y stock como parte de la indexación
Abres tres pestañas en tu navegador. Mismo SKU de botas de seguridad de tu ecommerce.
La ficha (la que ve el navegador) lleva availability: InStock en el JSON-LD. El feed de Merchant, el que subió Ads anoche a las 4:10, dice in_stock....
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| Subscribers | Engagement | 69 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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