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Alfonso Moure

Search tradicional y conversacional, ingeniería de datos, IA y otras historietas de mi vida emprenduril.

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues44Founded2 years agoLast Issue6 days ago
Active
Language
Spanish

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Latest Issues

Google es dueño de tus prioridades

Vives en el engaño.

Crees que la columna de las prioridades que tienes por delante la has organizado tú.

La columna de «prioridad» de tu auditoría la ha hecho Google.

La rellena el crawler. La matiza el indexador. Y la remata el algori...

6 days ago

Don't panic: reacciona a los Google update respirando

Abres tu ordenador por la mañana, entras a tu dashboard y las gráficas tienen forma de sierra.

Y no hacia arriba, precisamente.

Llevas ya tiempo en esto del SEO. En GEO y AEO llevas menos, pero has oído leyendas sobre lo que te viene. Sus...

13 days ago
1

La IA te está presentando como tu competencia

Te sientas delante del ordenador. Café humeando sobre la mesa.

Te da por ahí y abres ChatGPT, Claude o Perplexity y preguntas qué hace tu marca.

La respuesta llega rápida y limpia. Con tono de telegrama o teletexto de los 90. Habla de tu...

20 days ago

Novedades: os presento mi canal de YouTube

Si me sigues desde hace algún tiempo, sabrás que, además de lo que trabajo sobre SEO y GEO y dirigir como CEO la empresa bigmomo, me va el mambo y exploto mis conocimientos técnicos construyendo sistemas de trabajo. Y, en muchos casos, eso...

22 days ago
4
4

El fan-out de volumen de búsqueda 0

En marzo de 2026, AirOps publicó un estudio en el que afirmaba que el 95 % de las subconsultas de fan-out que genera ChatGPT tienen volumen de búsqueda mensual 0. No es una cifra oficial de Google ni de AI Mode: es su medición sobre ChatGPT...

a month ago

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