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Alfonso Moure

Search tradicional y conversacional, ingeniería de datos, IA y otras historietas de mi vida emprenduril.

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues35Founded2 years agoLast Issue5 days ago
Active
Language
Spanish

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Latest Issues

Checklist de SEO/GEO técnico para proteger Paid

Google lo tiene publicado en su documentación de AI features: para aparecer como enlace de apoyo en AI Overviews o en AI Mode, una página tiene que estar indexada y ser elegible para mostrarse con snippet. Y luego añade una frase que convie...

5 days ago

Freshness: precio y stock como parte de la indexación

Abres tres pestañas en tu navegador. Mismo SKU de botas de seguridad de tu ecommerce.

La ficha (la que ve el navegador) lleva availability: InStock en el JSON-LD. El feed de Merchant, el que subió Ads anoche a las 4:10, dice in_stock....

12 days ago
2

De keywords a entidades

Antes de que llegue este contenido al agente, tiene que renderizarse. Aquí asumo que ya ha llegado. La pregunta de hoy es qué dice ese contenido sobre tu marca: qué hace, qué ofrece, cómo lo sirve, qué transmite al agente y al usuario que (...

19 days ago
3

Las landings que te cuestan dinero cada mes

Hay un detalle de infraestructura que afecta al mismo tiempo a tu posicionamiento, a tus campañas de pago y a cómo los agentes de IA leen los contenidos de tu web.

No dejes de leer aquí por parecer contenido técnico, por favor. Seas de SE...

a month ago

El día que tu deuda técnica decida tus ventas

Pídele a un agente que te compre “Ronda de Noche”, de Terry Pratchett. Hoy todavía es un ejercicio mental. Pero la mecánica que lo haría posible ya existe y ya está vendiendo sofás.

Os cuento mi visión sobre UCP (Universal Commerce Proto...

a month ago
2

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