Welcome to my perfume hub full of practical advice, long reads, event save-the-dates and shopping guides compiled by moi, Alice du Parcq, an award-winning fragrance writer/presenter with 20+ years in the industry. It's great to have you here!
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 73 | Founded | 3 years ago | Last Issue | 8 days ago |
| Active | |||||
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STYLE PHIALS - EXTENDED INTERVIEW EDIT: Matière Première Metal Lavender
In early spring 2023, it took a full week for the Matière Première co-founders Aurélien, Cédric Meiffret and Caius von Knorring, along with ten colleagues, to plant 10,000 lavandin bushes in Aurélien’s family flower farm in the South of Fra...
My packing list for a sunny family seaside holiday
If in doubt, add more hair elastics
This is a VIP Subscriber post for those who support my work with a paid membership. If you’d like to upgrade, please tap the button below! It’s only £5 a month or £50 for the full year, and you’ll get ex...
STYLE PHIALS: Elizabeth Arden Eternal Aura
Perfumers: Co-created by Senior Perfumer Natasha Côté-Mouzannar and Master Perfumer Anne Flipo
Key Notes: Dragon fruit, golden pear, pink pepper, magnolia, peony, rose and ambrette
Elizabeth Arden Eternal Aura Eau de Parfum
What’s the s...
How AI is genuinely helping perfume discovery (and where it's an absolute dumpster-fire)
I'm looking at you, Penhaligon's
I moderated a panel for the CEW (Cosmetic Executive Women) Future Beauty 2026 Summit recently, where our slot focused on digital fragrance discovery and AI innovation. My brilliant speakers from Space NK, C...
Modern Powdery Perfumes
There are five scent categories I wear, which I’ve titled…
- Notre Dame On Fire: smoky, sooty and spiritual sexychurch incense perfumes with holy notes of frankincense and myrrh, smouldering oak beams and sweet-silky golden bible paper....
Key Facts
![Noted. [by Suzy Nightingale]](https://substackcdn.com/image/fetch/$s_!-RLV!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe104e830-2017-4102-bb47-e32255378414_1032x1034.jpeg)
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Authors
The writers behind this newsletter.
I'm an award-winning fragrance presenter, writer and content creator on a mission to decode perfume in a fun, relatable and objective way. Sunday Times Style called me 'the industry's go-to scentfluencer'. I'll take that!
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