Welcome to my perfume hub full of practical advice, long reads, event save-the-dates and shopping guides compiled by moi, Alice du Parcq, an award-winning fragrance writer/presenter with 20+ years in the industry. It's great to have you here!
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 71 | Founded | 3 years ago | Last Issue | 20 days ago |
| Active | |||||
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STYLE PHIALS: Elizabeth Arden Eternal Aura
Perfumers: Co-created by Senior Perfumer Natasha Côté-Mouzannar and Master Perfumer Anne Flipo
Key Notes: Dragon fruit, golden pear, pink pepper, magnolia, peony, rose and ambrette
Elizabeth Arden Eternal Aura Eau de Parfum
What’s the s...
How AI is genuinely helping perfume discovery (and where it's an absolute dumpster-fire)
I'm looking at you, Penhaligon's
I moderated a panel for the CEW (Cosmetic Executive Women) Future Beauty 2026 Summit recently, where our slot focused on digital fragrance discovery and AI innovation. My brilliant speakers from Space NK, C...
Modern Powdery Perfumes
There are five scent categories I wear, which I’ve titled…
- Notre Dame On Fire: smoky, sooty and spiritual sexychurch incense perfumes with holy notes of frankincense and myrrh, smouldering oak beams and sweet-silky golden bible paper....
STYLE PHIALS: Creed Wild Vetiver
This is what happens when the grown-ups leave the room
Unpopular opinion incoming. First, let’s give some context to Creed’s most recent launch, Wild Vetiver.
20% off Luxury and Fine Fragrances at Boots to celebrate Spring finally arriving
Claude Monet; Springtime in Giverny, 1890. And breathe!
I am feeling the Spring pull stronger than ever; the need to shed the dry, cold, tired, broken and mentally-exhausted crusty carapace of winter into a fresh, bright, shiny and clear s...
Key Facts
![Noted. [by Suzy Nightingale]](https://substackcdn.com/image/fetch/$s_!-RLV!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe104e830-2017-4102-bb47-e32255378414_1032x1034.jpeg)
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| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
I'm an award-winning fragrance presenter, writer and content creator on a mission to decode perfume in a fun, relatable and objective way. Sunday Times Style called me 'the industry's go-to scentfluencer'. I'll take that!
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