
Welcome to my perfume hub full of practical advice, long reads, event save-the-dates and shopping guides compiled by moi, Alice du Parcq, an award-winning fragrance writer, author and presenter with 20+ years in the industry. It's great to have you here!
| Platform | Pricing | Freemium | Publishes | Weekly | |
|---|---|---|---|---|---|
| Issues | 81 | Founded | 3 years ago | Last Issue | 3 days ago |
| Active | |||||

If you’re in London on Wednesday 30th September, I’ll be ‘en residence’ all day and evening at the L’OCCITANE Boutique in Battersea Power Station. Come and see me!
very much hoping I get to wear a L’OCCITANE apron or staff badge
You can e...
Strictly + Bake Off + brisk mornings and evenings = cosy Autumn candle season and I posted a big edit on Saturday of some lovely new and not-new ones that I’ve been burning and enjoying these past couple of weeks.
I just wanted to remind...
I’m not going to spend my precious Substack space whingeing about the house move, the dead mice under the rotting fridge, the mountains of mess in every corner, no curtains, the complete lack of stability and routine for someone with deep-s...
A massive rant on fully rethinking my work purpose and what comes into my home.
When I packed my perfume collection ahead of my house move last month, what I thought would be a tedious task became an acute laser beam of illuminating clarit...
I do not do minimalism
We don’t travel that much as a family; we actually really enjoy being at home during our snippets of time off, enjoying our space, garden, friends and fam, and living small and simply without uniforms and alarms. The...
Subscribers, engagement, traffic and sponsorship for The Perfume Playground.
| Subscribers | Engagement | 75 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
How this newsletter ranks in the official Substack charts.
| #248 |
The writers behind this newsletter.
I'm an award-winning fragrance presenter, writer and content creator on a mission to decode perfume in a fun, relatable and objective way. My first book, The Philosophy of Perfume - published by the British Library - is out in October 2026.
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