Dariush Alavi's Substack - Thoughts on films, books, writing, the things that keep me awake in the middle of the night... and, of course, the other subject about which I've been blogging for years (as Persolaise): perfume and the world of scent.
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 152 | Founded | 3 years ago | Last Issue | 6 days ago |
| Active | |||||
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dariushalavi.substack.comLatest Issues
A Dries By Any Other Name - Frederic Malle Northern Love perfume review (Bruno Jovanovic; 2026)
It’s been a while since Frederic Malle first teased us about this, but it has finally happened. His brand’s much-missed Dries Van Noten scent from 2013 has been given a new name - presumably because the DVN fragrance licence is now held by...
Diorelluja! - Christian Dior Dioriginals showcase review (2026)
This isn’t the sort of thing that happens very often. In fact, it may well be a first. Francis Kurkdjian, current in-house perfumer at Christian Dior, has gone back to the archives, enlisted the aid of a team, and re-orchestrated thirteen o...
From The Wild To The Virtuous - Tom Ford Tobacco Chocolat, Solferino Lumiere D’Automne, Creed Iris Debonair and Wild Vetiver, Acqua Di Parma Cedro Virtuoso and Oud Ambrosia perfume reviews - 2026
Chestnuts, chocolate, ambrosia and a concoction trying to pass itself off as vetiver — these were the gustatory and olfactory offerings in a recent set of Love At First Scent episodes over on YouTube. Below you’ll find links to all the vide...
Back To Biscuits - Frederic Malle Northern Love & Dries Van Noten perfume review (Bruno Jovanovic; 2013 & 2026)
This post was first published on Persolaise.com in March 2013.
This post was first published on Persolaise.com in March 2013. To mark the launch of Frederic Malle Northern Love, which is essentially a re-issue of the original Dries Van Not...
Shocking Sugar - Estee Lauder Glimmer perfume review (Dominique Ropion, Anne Flipo & Jean-Marc Chaillan; 2026)
In recent years, the situation at Estee Lauder has been rather opaque.
In recent years, the situation at Estee Lauder has been rather opaque. Official sales information tends to be difficult to come by, but according to the more trusted so...
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Authors
The writers behind this newsletter.
I am a writer of literary fiction and an award-winning perfume journalist.
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