
Dariush Alavi's Substack - Thoughts on films, books, writing, the things that keep me awake in the middle of the night... and, of course, the other subject about which I've been blogging for years (as Persolaise): perfume and the world of scent.
| Platform | Pricing | Freemium | Publishes | Twice weekly | |
|---|---|---|---|---|---|
| Issues | 128 | Founded | 2 years ago | Last Issue | 6 days ago |
| Active | |||||

You could probably divide the people of the world into those who have lived with persistent fear and those you haven’t. And perhaps you need to have known fear quite well in order to recognise its approach. Maybe this is why recent events i...
Is that the Dynasty theme tune you can hear in the background?
Is that the Dynasty theme tune you can hear in the background? No, it’s just me, spraying some new scents that seem determined to take us back to the era of Joan Collins’ shoul...
Here’s another review roundup, this time taking us from a Lutensian night to a fictional Californian hotel, via a dubious Provencal lavender field and a surreal seascape. The video links are followed by timestamps and further thoughts on so...
Below you’ll find reviews of the following perfumes:
Below you’ll find reviews of the following perfumes:
The 2026 edition of Esxence starts on Wednesday 3rd June at Milan’s MiCo Milano Convention Centre. This year, I’ve had the honour of being invited to talk on a panel on the morning of Friday 5th June together with Neela Vermeire, Brooke Bel...
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The writers behind this newsletter.
I am a writer of literary fiction and an award-winning perfume journalist.
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