
Dariush Alavi's Substack - Thoughts on films, books, writing, the things that keep me awake in the middle of the night... and, of course, the other subject about which I've been blogging for years (as Persolaise): perfume and the world of scent.
| Platform | Pricing | Freemium | Publishes | Twice weekly | |
|---|---|---|---|---|---|
| Issues | 124 | Founded | 2 years ago | Last Issue | 9 days ago |
| Active | |||||

The 2026 edition of Esxence starts on Wednesday 3rd June at Milan’s MiCo Milano Convention Centre. This year, I’ve had the honour of being invited to talk on a panel on the morning of Friday 5th June together with Neela Vermeire, Brooke Bel...
In England, in the early 1980s, Dawn leads what many would call a pretty ordinary sort of life.
In England, in the early 1980s, Dawn leads what many would call a pretty ordinary sort of life. She’s married, she has a young daughter and she...
It’s not unusual for sniffing sessions to take us on journeys that could never be accomplished in real life, but the travelling was especially far-reaching in my recent set of Love At First Scent episodes. Diptyque invited us back to their...
A few months ago, I had the great honour of being invited to appear on The Epiphany Dialogues. As I had a fair bit of prior knowledge of the ‘soul baring’ nature of the conversations that take place on this particular platform, I confess I...
As I type these words, the fragrance world is abuzz with the news that Estée Lauder might be purchasing Puig, the company that currently owns several perfume brands, including L’Artisan Parfumeur and Penhaligon’s.
As I type these words, th...
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The writers behind this newsletter.
I am a writer of literary fiction and an award-winning perfume journalist.
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