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Ex Scribblis

Dariush Alavi

Dariush Alavi's Substack - Thoughts on films, books, writing, the things that keep me awake in the middle of the night... and, of course, the other subject about which I've been blogging for years (as Persolaise): perfume and the world of scent.

Platform
Substack
PricingFreemiumPublishesWeekly
Issues107SubscribersRead dariushalavi.substack.com

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Latest Issues

Recent posts by this newsletter. Browse the email archive.

"The Perfume Madonna" - My Work Is Done

Yesterday, I was invited to appear briefly on Elliott Webb’s radio show on BBC Hereford & Worcester to answer a listener’s question about perfume ingredients. During his intro, Webb referred to me as “the perfume Madonna,” so of course I no...

7 days ago
15
10

Now I Get It - The Hunt For Dubai Chocolate

Of all of life’s trivialities, this is surely one of the most inconsequential: Dubai chocolate. Just in case you’ve missed it — although I doubt you have — this has been the confectionary craze of the last few years. As I type these words, ...

11 days ago
9
8

Look Into The Light - perfume review - Frederic Malle Contre-Jour (Annick Menardo; 2026)

For years, the arrival of a Frederic Malle perfume has been a cue for a total nerd-fest.

22 days ago
31
6
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The Scent Of Togetherness - Perfumes For Fictional Couples - Valentine's Day 2026

The original version of this article was first published on Persolaise.com in February 2013.

24 days ago
20
5
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Authors

The writers behind this newsletter.

  • Dariush Alavi

    I am a writer of literary fiction and an award-winning perfume journalist.

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