
Dariush Alavi's Substack - Thoughts on films, books, writing, the things that keep me awake in the middle of the night... and, of course, the other subject about which I've been blogging for years (as Persolaise): perfume and the world of scent.
| Platform | Pricing | Freemium | Publishes | Twice weekly | |
|---|---|---|---|---|---|
| Issues | 133 | Founded | 3 years ago | Last Issue | 5 days ago |
| Active | |||||

Against all odds, we have made it to July, which means it’s time to take stock of how 2026 has treated us so far.
Against all odds, we have made it to July, which means it’s time to take stock of how 2026 has treated us so far. Here’s my l...
Jean-Claude Ellena, Calice Becker, Dominique Ropion, Celine Ellena, Frank Voelkl and Antoine Lie — not too shabby a roster of names. They were all mentioned in my recent set of Love At First Scent episodes in relation to intriguing new rele...
Anyone who doubts that perfume can take you on journeys as meaningful as those offered by other artworks would do well to watch my recent set of Love At First Scent episodes: new releases from Dior, Neela Vermeire, L’Objet and Etat Libre D’...
If you’re going to be in or near London on Wednesday 15th July 2026, please come along to Harrods for an evening with me and Jordi Fernandez, the perfumer who has just composed Etat Libre D’Orange Nihilismus. We’ll be talking about this bra...
Earlier this month, I had the tremendous honour of being invited to join a panel at this year’s edition of Esxence in Milan.
Earlier this month, I had the tremendous honour of being invited to join a panel at this year’s edition of Esxence...
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The writers behind this newsletter.
I am a writer of literary fiction and an award-winning perfume journalist.
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