Art direction essays, frameworks, and visual research by Zoë Yasemin — covering image-making, brand strategy, fashion, and visual culture for art directors, photographers, and creative directors.
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 183 | Founded | 4 years ago | Last Issue | 10 days ago |
| Active | |||||
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The Difference Between Collecting and Curating
Giulia Canu is a London-based creative with a decade of experience across fashion, from editorial and styling to brand consultancy. She is the founder of The Inside Pocket, an exploration of fashion, shopping, style history and visual cultu...
The Difference Between Looking Current and Thinking Ahead
Scan from Vogue Italia 1999
A lot of what gets called trend forecasting now tells me more about who someone wants to be than where culture is going. When I first encountered forecasting while studying at AMFI, through a presentation from W...
The Brand World You Want to Build Deserves a Plan
Still from Adidas SS25 I art directed starring Tate McRae
There is a particular kind of pressure that comes with running a small brand in today’s age. You can see what it could become in your mind, you know the feeling you want people to h...
When the Making Becomes the Image
Why does watching fashion being made feel so interesting right now? The fittings, casting calls, rehearsals and conversations around a monitor have been there for years. In fact, it’s never been more democratised than before with a big wave...
The Pressure to Become Someone Too Soon As a Creative
Why young creatives are being asked to define themselves before they've had enough time to discover who they are.
When I read Pieter Mulier’s advice in the latest Self Service magazine, it got me thinking about how much we expect ourselves...
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Authors
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Art director specialising in fashion and luxury image direction, working from visual research and image culture through to production.
A fashion newsletter about taste with parmesan on top.
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