Art direction essays, frameworks, and visual research by Zoë Yasemin — covering image-making, brand strategy, fashion, and visual culture for art directors, photographers, and creative directors.
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 176 | Founded | 4 years ago | Last Issue | 6 days ago |
| Active | |||||
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artdirection.substack.comLatest Issues
Maybe You Haven't Found Your Creative Medium Yet
Still from Jordan ‘Too Easy - the Hood Musical’ a project I worked on as an art director with the agency No More Parachutes.
For a long time I called myself exclusively an art director, and the word came with a rule I never questioned. An...
Stop Art Directing for Today's Reaction
When I work with a larger brand, the onboarding usually includes a direction guide meant to last three to five years. It sets the vision every campaign is supposed to hold to. With one brand I received 3 of these in the span of 1.5 years, c...
Everyone's Career Looks Faster From the Outside
Chloe FW26 by Inez & Vinoodh
Hi everyone,
Today I wanted to share a bit of a motivational post that I felt inspired to write after reading the book ‘the Magic of Thinking Big’ by David Schwartz. I definitely recommend this book for anyone...
The Art Director's Guide to Perfumery
Orabella, Bella Hadid’s perfume
Perfume is likely the hardest product to market, because it’s the one produce an image truly cannot see. You can’t photograph a smell, you can’t put the essence of the product in a carousel, billboard or 30-...
Great Concepts Don't Start With Moodboards
Image credit: Enfold
I was listening to an interview with the set designer Shona Heath on the podcast ‘What’s Contemporary Now’ (really recommend this!), who has built some of the strangest and most beautiful worlds in fashion, first acros...
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Authors
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Art director specialising in fashion and luxury image direction, working from visual research and image culture through to production.
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