Art direction essays, frameworks, and visual research by Zoë Yasemin — covering image-making, brand strategy, fashion, and visual culture for art directors, photographers, and creative directors.
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 164 | Founded | 3 years ago | Last Issue | 9 days ago |
| Active | |||||
Read this Newsletter
artdirection.substack.comLatest Issues
Quiet Luxury Is the Aesthetic of Economic Fear
Toteme 2024 Fall Campaign, a brand that has restraint at its core (not in a trendy way)
The signature image of luxury image-making between roughly 2020 and 2025 was a beige cashmere coat on an unbranded silhouette in a soft-lit domestic in...
Being Many Things Is Not a Problem to Solve
How the disciplines you can't choose between become the work only you can make
At some point most people who work across more than one discipline are told to pick one. Narrow down, specialise, decide what you are. It is presented as maturi...
A Photograph Doesn't Prove Anything Anymore
Richard Avedon, Nastassja Kinski and the Serpent, Vogue, October 1981. Shot in Los Angeles. A Burmese python draped across the nude Kinski on a cement floor, with a snake trainer crouching out of frame trying to position it. The shoot took...
The Editorial Budget Collapse
Richard Avedon for US Vogue, October 1966.
In one of the scenes of The Devil Wears Prada 2, Nigel is talking to Andy during lunch. He pauses for a second and says something close to this: we used to camp for four weeks in Africa with Avedo...
The Strategic Art Direction Program - Summer Edition is now open
There is no bachelor degree in art direction.
Nobody tells you this when you start. You figure it out slowly, usually after you have already been working for a while and realise that the gap between you and the people getting the oppor...
Key Facts
Audience Metrics
Subscribers, engagement, traffic and sponsorship for ART DIRECTION.
| Subscribers | Engagement | 86 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
SEO Reach
Where ART DIRECTION ranks on Google, and how much search traffic it brings in.
| Ranked Keywords | 1.3k | Monthly Search Traffic | Top Keywords |
|---|
Chart Rankings
How this newsletter ranks in the official Substack charts.
| #12 | |
| #9 |
Authors
The writers behind this newsletter.
Art director specialising in fashion and luxury image direction, working from visual research and image culture through to production.
Social
Frequently Asked Questions
How can I access the email archive for ART DIRECTION?
You can find recent issues that have been published by ART DIRECTION on Reletter by scrolling up to where it says Latest Issues. Tap on the link for any of the most recent emails or hit More Issues to see older ones.
How many subscribers does ART DIRECTION have?
To see how many people subscribe to ART DIRECTION, simply upgrade your Reletter account. We provide readership numbers and lots of other stats for this newsletter so you can decide if it's worth reaching out to.
How can I advertise in ART DIRECTION?
Newsletter advertising can be extremely effective when it's done right. Before you pitch ART DIRECTION as a potential sponsor or partner, make sure that you've done your research and checked its newsletter stats with Reletter.
Then, personalize one of our winning pitching templates and send it to the right person using the contact info provided.
How much does it cost to sponsor a publication like ART DIRECTION?
Newsletter ad rates (or CPM) vary depending on many factors, including industry, number of subscribers, open rate, ad placement and more.
To find out how much an ad will cost, contact ART DIRECTION using the contact information provided and ask for a copy of their media kit.
How can I find newsletters related to ART DIRECTION?
Scroll up to where it says Related Newsletters to see other publications like ART DIRECTION. You can also search our email newsletter directory to discover other newsletters that cover the topics you're interested in.
How do I contact ART DIRECTION?
Reletter provides this newsletter's website URL above, where you will often find their contact information. We also provide links to associated social media accounts and pitching templates so you can reach out fast.