Art direction essays, frameworks, and visual research by Zoë Yasemin — covering image-making, brand strategy, fashion, and visual culture for art directors, photographers, and creative directors.
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 187 | Founded | 4 years ago | Last Issue | 9 days ago |
| Active | |||||
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artdirection.substack.comLatest Issues
12 Paths of Art Direction on Substack
I have been writing this Substack for a couple of years and there are 180+ essays in here now, which can sometimes be hard to navigate. Most people who subscribe read the piece that brought them in, maybe one more, and then the rest sits th...
Different Ways to Get Work as an Art Director #1
Getting your foot in the door
There is a frustrating point in a creative career where you can see exactly the work you want to make, but your portfolio gives people very little reason to commission it. You need the work to get the work, an...
Louis Vuitton’s Future Looks Strangely Familiar
What flying cars at the Louvre reveal about fashion’s relationship with science fiction and how the past makes an invented world convincing
Last weekend I was in Paris during fashion week and saw a huge team of builders at the Louvre. As c...
The Case For a Bigger Creative Life
Why everything outside your industry may eventually become the thing that distinguishes your work inside it.
You can spend an entire week feeding your creative practice and still give it very little that feels new, or personally excites yo...
The Difference Between Collecting and Curating
Why having more references doesn't necessarily mean having a better eye.
Giulia Canu is a London-based creative with a decade of experience across fashion, from editorial and styling to brand consultancy. She is the founder of The Inside P...
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Art director specialising in fashion and luxury image direction, working from visual research and image culture through to production.
A fashion newsletter about taste with parmesan on top.
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