Art direction essays, frameworks, and visual research by Zoë Yasemin — covering image-making, brand strategy, fashion, and visual culture for art directors, photographers, and creative directors.
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 158 | Founded | 3 years ago | Last Issue | 9 days ago |
| Active | |||||
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artdirection.substack.comLatest Issues
The End of Taste as Currency
Hi everyone,
I hope you’re all well. I’ve been very busy the past few weeks, many shoots and a few in post, lots of pitches and a few more coming up that I’m excited about. I’ve been pushing myself outside what I usually go for this year,...
An Actual Introduction After Three Years
Hi everyone,
This is a bit of a different post that I’ve been considering writing for a super long time, probably three years to be exact, which is how long this Substack exists. I had a few meetings recently where the same observation cam...
We Made Brands So Safe They Stopped Being Interesting
Hi everyone,
On my Substack I often try to articulate my personal creative frustrations. Things I "hate" about my own work, decisions I'm trying to understand and trace back to where they came from. I've been thinking about something that...
The Helmut Lang World Beyond Him
A vocabulary outlived its author and 25 years on, other people are still finishing his sentences.
Hi everyone,
The Sofia Coppola World Beyond Her Films
How one creative vision became a universe across film, fashion, publishing, and everything in between
Hi everyone,
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Authors
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Art director specialising in fashion and luxury image direction, working from visual research and image culture through to production.
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