Art direction essays, frameworks, and visual research by Zoë Yasemin — covering image-making, brand strategy, fashion, and visual culture for art directors, photographers, and creative directors.
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 172 | Founded | 4 years ago | Last Issue | 9 days ago |
| Active | |||||
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Great Concepts Don't Start With Moodboards
Image credit: Enfold
I was listening to an interview with the set designer Shona Heath on the podcast ‘What’s Contemporary Now’ (really recommend this!), who has built some of the strangest and most beautiful worlds in fashion, first acros...
Has Image-Making Run Out of Subcultures?
Before we jump into the topic of today’s essay: I’ve been featured on several places in the last two weeks and wanted to share it. First, I got the honour to do my very first podcast interview with Arielle Thomas from Process the Podcast, h...
15 Books That Expanded the Way I Think About Images, Storytelling and Creativity
A reading list for people who already own 'Ways of Seeing'
I read a lot, sometimes not the entire book. When it bores me I abandon it and start a new one, but there are certain books that really expanded my ways of thinking. For example, W...
The Reference Wall: Chloé
Guy Bourdin, Dutch folklore, and a photobook of Miami pensioners and other things I think might be on the reference wall
Welcome to a new series I have been wanting to make for ages. It is called The Reference Wall, and the idea is simple....
The Industry Cares Less About Your Credentials Than You Fear
Why a clear eye and a real body of work outrun a certificate from any school
Today I want to talk about a very important topic! A lot of creative people hold themselves back with a fear that turns out to be almost entirely imaginary. The f...
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Art director specialising in fashion and luxury image direction, working from visual research and image culture through to production.
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