Art direction essays, frameworks, and visual research by Zoë Yasemin — covering image-making, brand strategy, fashion, and visual culture for art directors, photographers, and creative directors.
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 161 | Founded | 3 years ago | Last Issue | 8 days ago |
| Active | |||||
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artdirection.substack.comLatest Issues
The Editorial Budget Collapse
Richard Avedon for US Vogue, October 1966.
In one of the scenes of The Devil Wears Prada 2, Nigel is talking to Andy during lunch. He pauses for a second and says something close to this: we used to camp for four weeks in Africa with Avedo...
The Strategic Art Direction Program - Summer Edition is now open
There is no bachelor degree in art direction.
Nobody tells you this when you start. You figure it out slowly, usually after you have already been working for a while and realise that the gap between you and the people getting the oppor...
Your Creative Signature Is Built With Someone Else
Why the image-makers you admire almost all climbed with a long-term creative partner, and how to find yours now
The strongest creative partnerships in fashion image-making almost always start the same way. Two people who are nobody yet rec...
The End of Taste as Currency
Hi everyone,
I hope you’re all well. I’ve been very busy the past few weeks, many shoots and a few in post, lots of pitches and a few more coming up that I’m excited about. I’ve been pushing myself outside what I usually go for this year,...
An Actual Introduction After Three Years
Hi everyone,
This is a bit of a different post that I’ve been considering writing for a super long time, probably three years to be exact, which is how long this Substack exists. I had a few meetings recently where the same observation cam...
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Authors
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Art director specialising in fashion and luxury image direction, working from visual research and image culture through to production.
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