Art direction essays, frameworks, and visual research by Zoë Yasemin — covering image-making, brand strategy, fashion, and visual culture for art directors, photographers, and creative directors.
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 179 | Founded | 4 years ago | Last Issue | 8 days ago |
| Active | |||||
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artdirection.substack.comLatest Issues
The Pressure to Become Someone Too Soon As a Creative
Why young creatives are being asked to define themselves before they've had enough time to discover who they are.
When I read Pieter Mulier’s advice in the latest Self Service magazine, it got me thinking about how much we expect ourselves...
What is Really Behind Phoebe Philo’s Cult Following?
Phoebe Philo, 2024
There is something slightly contradictory about wanting to look like a woman who seems completely uninterested in what anyone thinks of her. You recognise her. She has her own taste, a life beyond the photograph, somewhe...
Reference Wall: Gucci Primavera
Finding the ‘parent’ behind the latest Gucci Primavera film
Announcement Hope you’re all having a wonderful weekend. It’s the end of summer holidays and I’m feeling a renewed energy to bring many ideas to life. First of all, I’ve been work...
Maybe You Haven't Found Your Creative Medium Yet
How the wrong form can make a good idea look ordinary, and why the most alive work has an unexpected twist
For a long time I called myself exclusively an art director, and the word came with a rule I never questioned. An art director direc...
Stop Art Directing for Today's Reaction
When I work with a larger brand, the onboarding usually includes a direction guide meant to last three to five years. It sets the vision every campaign is supposed to hold to. With one brand I received 3 of these in the span of 1.5 years, c...
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Authors
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Art director specialising in fashion and luxury image direction, working from visual research and image culture through to production.
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