Alt Strategy’s Newsletter
Alt StrategyAn alternate perspective on Marketing, Business ..& sometimes life.
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 139 | Subscribers | Read | altstrategy.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
The dark side of marketing in India
This is not about politics, but the "Beti Bachao" campaign is a great example of this trend of marketing, which has been guilty of prioritizing awareness over actual results.
Yes Madam teaches us brand building in today's age
Your brand isn't just your logo.
Bombay Shaving: selling its brand at 999 for 1
Bombay Shaving Company is destroying a brand that already enjoys consistent sales
Why great packaging is a revenue driver
My best friend, who is in India now.
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Authors
The writers behind this newsletter.
Alt Strategy: An alternate perspective on Marketing, Business ...& sometimes life.
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