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Alterna Studios

Creating beautiful spaces.

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Substack
PricingOnly free issuesPublishesWeekly
Issues6Founded8 months agoLast Issue3 months ago
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Latest Issues

Taste = 95% rejection + 5% selection

Taste = 95% rejection + 5% selection

Let me explain. As I scroll through a brand’s website, my eyes quickly scan every product until I find ‘the one’ (or two, or ten). Reject, reject, reject, reject, ooh cute, reject, reject… The art of re...

3 months ago
8

Taste as a math problem

Regardless of how much you know about AI, taste, or anything really, I’m sure we can agree on one thing: when the price of something falls, we do more of it.

Cheaper food, we eat more, cheaper transport, we move more, cheaper entertainment...

3 months ago
7
1

Taste is Judgment

Cam and I built Alterna Studios on the belief that people thrive in beautiful spaces. Libraries demand concentration, beautiful kitchens inspire delicious cooking, and magnificent churches demand reverence from the body before the mind even...

4 months ago
8
6

The power of a moodboard

Part of the dread of moving into a new space is that it screams at you to make a million decisions at once.

The emptiness of the home screams with silence, with blankness, with white walls and no lighting.

Choosing a sofa with no anchor f...

7 months ago
5

The opportunity & the dread of a blank box

I’ve moved over 10 times, and I can’t say the process has ever gotten any easier.

The only bit that ever gets me excited about a move is the opportunity that a fresh space provides. The idea that I’m going to live a new life, becomes a bet...

7 months ago
6

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  • Alterna Studios

    Creating beautiful spaces.

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