American Gold
Jeff Stevens, M. GlarnerSet in 1999, American Gold is a scripted series about the advertising "Pitch of the Century". These are the archives of that time.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 45 | Founded | 2 years ago | Last Issue | 8 days ago |
| Active | |||||
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americangold.substack.comLatest Issues
PITCH WATCH ‘99
Inside the most anticipated pitch of the year.
By Hal Brubaker, Senior Editor, with reporting from several little birds
Fall, 1999
I’ve been sworn to secrecy, but, of course, I must tell you…
It’s the end of the century, and feels like...
The American Gold Soundtrack
- St. Louis. An agency called AdWorX is about to walk into the pitch of the century, and everyone in the building knows it could be the last thing they ever do together.
That’s American Gold. It’s the TV series Matt Glarner and I ar...
Unearthed - A 1999 American Gold Creative Brief
It’s an occupational hazard. The brief is the one document everybody signs off on and nobody reads twice.
So it was a real win for the series when one of the agency’s actually surfaced. Intact. We also got our hands on a few emails from th...
When Matt and I started writing American Gold, we thought we were making a TV show.
Set in St. Louis, 1999. A scrappy ad agency. “The Pitch of the Century”. And somewhere along the way, we started finding things.
Old emails. Strategy decks. A gossip column. A Playboy interview from 1977 with an ad man named Art Wannamaker...
Why I Chose St. Louis, 1999 for my show — The Last Golden Year of American Beer
I spent over twenty years in advertising. I know what a war room smells like at 2am when a pitch is imminent. I know what it costs — in budget and in people.
I’ve watched brilliant, genuinely gifted creatives pour everything into an idea a...
Key Facts
Audience Metrics
Subscribers, engagement, traffic and sponsorship for American Gold.
| Subscribers | Engagement | 67 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
Chart Rankings
How this newsletter ranks in the official Substack charts.
| #79 |
Authors
The writers behind this newsletter.
Founder of WellBeing Brewing Company, lifelong beer creative.
…
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