Revenue architecture for AI-native GTM. Operator podcasts, GTM engineering breakdowns, and the structural frameworks behind modern revenue. Read by 27,000+ operators in 140+ countries, inside OpenAI, Anthropic, Meta, and Google.
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 187 | Founded | 3 years ago | Last Issue | 8 days ago |
| Active | |||||
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gtmvault.coLatest Issues
GTM 49 | Your Website Converts at 1 Percent Because It Was Built for Reading, Not Buying
Hi, it’s Rick Koleta. Welcome to GTM Vault, a breakdown of how high-growth companies design, test, and scale revenue architecture. Read inside OpenAI, Anthropic, Meta, and Google, and by 27,000+ operators across 140+ countries building GTM...
AI-Native GTM Is Not a Platform You Buy
What is AI-native GTM?
A revenue system is AI-native when the work happens behind a trigger the rep already touches, rather than inside a tool the rep has to open, learn, and choose to use. AI-assisted GTM puts the model in front of the hu...
GTM 48 | The Transcript Is the Commodity, the Context Is the Asset
Hi, it’s Rick Koleta. Welcome to GTM Vault, a breakdown of how high-growth companies design, test, and scale revenue architecture. Read inside OpenAI, Anthropic, Meta, and Google, and by 26,000+ operators across 140+ countries building GTM...
SMYS 7 | Your Reps Should Never Meet Your Agents
Hi, it’s Rick Koleta. Welcome to GTM Vault, a breakdown of how high-growth companies design, test, and scale revenue architecture. Read inside OpenAI, Anthropic, Meta, and Google, and by 26,000+ operators across 140+ countries building GTM...
Production Was Never the Bottleneck
Hi. I’m Rick Koleta. Welcome to GTM Vault - a breakdown of how high-growth companies design, test, and scale revenue architecture. Join 26,000+ operators building GTM systems that compound.
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Founder of GTM Vault. Installing revenue architecture for modern GTM teams. Two exits.
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