GTM Vault
Rick KoletaRevenue architecture for AI-native GTM. Operator podcasts, GTM engineering breakdowns, and the structural frameworks behind modern revenue.
| Platform |  | Pricing | Freemium | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 172 | Founded | 3 years ago | Last Issue | 7 days ago |
| Active | |||||
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gtmvault.coLatest Issues
Your Skills Are Not a Stack
👋 Hi, it’s Rick Koleta. Welcome to GTM Vault - a breakdown of how high-growth companies design, test, and scale revenue architecture. Join 26,000+ operators building GTM systems that compound.
I built my first four GTM Vault skill...
GTM 46 | Context Is GTM Infrastructure, Not a Tool Connector
👋 Hi, it’s Rick Koleta. Welcome to GTM Vault - a breakdown of how high-growth companies design, test, and scale revenue architecture. Join 26,000+ operators building GTM systems that compound.
Someone gave every rep a Claude licen...
Retire the Channel That Built You
👋 Hi, it’s Rick Koleta. Welcome to GTM Vault - a breakdown of how high-growth companies design, test, and scale revenue architecture. Join 26,000+ operators building GTM systems that compound.
In early 2020, Apollo.io was nearly o...
The Claude-Powered Marketing Operating System Playbook
The marketing team is using AI. Everyone is. Someone has ChatGPT open. Someone else is running Claude in a browser tab. The agency is generating LinkedIn posts that sound like every other LinkedIn post. Output volume is up. Quality is uneve...
Best of GTM Vault
👋 Hi, it’s Rick Koleta. Welcome to GTM Vault - a breakdown of how high-growth companies design, test, and scale revenue architecture. Join 26,000+ operators building GTM systems that compound.
GTM Vault has shipped over 120 essays...
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Founder of GTM Vault. Installing revenue architecture for modern GTM teams. Two exits.
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