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GTM Vault

Rick Koleta
Tens of paid subscribers

Revenue architecture for AI-native GTM: the stacks, the decisions and the tools, from the operators who ran them.

Platform
Substack
PricingFreemiumPublishesTwice weekly
Issues208Founded3 years agoLast Issue3 days ago
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Latest Issues

The 30-Day Revenue Architecture Build

The short version

A GTM engineering function for a $2M to $20M ARR B2B company installs in thirty days when it is built in layer order: Identity in week one (one signed ICP, 500 ranked accounts), Signal in week two (verified emails, two...

3 days ago
6

The AI-Native Revenue Stack Landscape 2027

Something is breaking in the GTM stack, and the earnings calls are starting to show it.

ZoomInfo is guided to shrink in 2026. HubSpot is slowing. Over the same stretch Clay grew more than 3.5x, and the tool operators name most often is not...

3 days ago
2

State of the GTM Stack 2027: what runs your revenue system?

There are 2 ways to find out what GTM teams run. Ask a vendor, and you get a market map with their logo in the middle. Or ask the operators who run the stack, on camera, one layer at a time. GTM Vault has done the second for 32 episodes: 10...

5 days ago
25
1

The Lean GTM Stack Is Missing Its Record Layer

The short version

The lean GTM stacks shared this week leave out the same layer: the record. Build, signals and delivery shrink into Claude Code, a few APIs and a sending tool. The layer every agent reads from and writes back to disappe...

10 days ago
1

GTM Vault MCP: Every GTM Answer in Claude, Backed by an Operator

The Short Version

The GTM Vault MCP is live, and every GTM Vault subscriber can add it to Claude with one URL. Claude can then run the eight-layer revenue system audit on your company and build your stack from The Stack Index, and Pro m...

10 days ago
1

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  • Rick Koleta

    Revenue architecture for AI-native GTM. I run GTM Vault and host the GTM Vault Podcast, Show Me Your Stack, and Coffee Walk. Two exits. TEDx Speaker.

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