GTM Vault
Rick KoletaRevenue architecture for AI-native GTM. Operator podcasts, GTM engineering breakdowns, and the structural frameworks behind modern revenue. Read inside OpenAI, Anthropic, Meta, and Google.
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 184 | Founded | 3 years ago | Last Issue | 6 days ago |
| Active | |||||
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gtmvault.coLatest Issues
SMYS 7 | Your Reps Should Never Meet Your Agents
Hi, it’s Rick Koleta. Welcome to GTM Vault, a breakdown of how high-growth companies design, test, and scale revenue architecture. Read inside OpenAI, Anthropic, Meta, and Google, and by 26,000+ operators across 140+ countries building GTM...
Production Was Never the Bottleneck
Hi. I’m Rick Koleta. Welcome to GTM Vault - a breakdown of how high-growth companies design, test, and scale revenue architecture. Join 26,000+ operators building GTM systems that compound.
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Nineteen days at full s...
GTM Is Not a Headcount Plan, It Is a System, and I Rebuilt Mine to Prove It
Hi, it’s Rick Koleta. Welcome to GTM Vault, a breakdown of how high-growth companies design, test, and scale revenue architecture. Join 26,000+ operators building GTM systems that compound.
Eight days ago, GTM Vault ran on my hours....
GTM Vault Pro: Where Revenue Architecture Gets Installed
The free publication is the argument. Every week it makes the same case from a different angle: revenue problems at working companies are structural, not effort problems. When the product works and the pipeline does not, the constraint is t...
Why AI SDRs Failed
👋 Hi, it’s Rick Koleta. Welcome to GTM Vault - a breakdown of how high-growth companies design, test, and scale revenue architecture. Join 26,000+ operators building GTM systems that compound.
Why did AI SDRs fail? The first wave...
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Authors
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Founder of GTM Vault. Installing revenue architecture for modern GTM teams. Two exits.
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