Reletter
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GTM Vault

Rick Koleta
Tens of paid subscribers

Revenue architecture for AI-native GTM. Operator podcasts, GTM engineering breakdowns, and the structural frameworks behind modern revenue. Read by 27,000+ operators in 140+ countries, inside OpenAI, Anthropic, Meta, and Google.

Platform
Substack
PricingFreemiumPublishesTwice weekly
Issues192Founded3 years agoLast Issue10 days ago
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Latest Issues

GTM 50 | The Next Buyer of Your Data Is Not a Person

Hi, it’s Rick Koleta. Welcome to GTM Vault, a breakdown of how high-growth companies design, test, and scale revenue architecture. Read inside OpenAI, Anthropic, Meta, and Google, and by 27,000+ operators across 140+ countries building GTM...

10 days ago
8

SMYS 8 | The Browser Is the Interface Everyone Abandoned

Hi, it’s Rick Koleta. Welcome to GTM Vault, a breakdown of how high-growth companies design, test, and scale revenue architecture. Read inside OpenAI, Anthropic, Meta, and Google, and by 27,000+ operators across 140+ countries building GTM...

15 days ago
9

What Is a Revenue Architect?

Hi, it’s Rick Koleta. Welcome to GTM Vault, a breakdown of how high-growth companies design, test, and scale revenue architecture. Read inside OpenAI, Anthropic, Meta, and Google, and by 27,000+ operators across 140+ countries building GTM...

16 days ago

Revenue Architecture vs Revenue Operations

Hi, it’s Rick Koleta. Welcome to GTM Vault, a breakdown of how high-growth companies design, test, and scale revenue architecture. Read inside OpenAI, Anthropic, Meta, and Google, and by 27,000+ operators across 140+ countries building GTM...

16 days ago

The 8 Layers of a Modern Revenue System

Hi, it’s Rick Koleta. Welcome to GTM Vault, a breakdown of how high-growth companies design, test, and scale revenue architecture. Read inside OpenAI, Anthropic, Meta, and Google, and by 27,000+ operators across 140+ countries building GTM...

16 days ago

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  • Rick Koleta

    Founder of GTM Vault. Installing revenue architecture for modern GTM teams. Two exits.

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