Amrita Singh
Amrita SinghIt’s not that serious. It’s just fashion.
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 13 | Subscribers | Read | curatedbyamritasingh.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Fashion’s Collective Burnout
Remember when a “trend” lasted a minimum of six months? Skinny jeans reigned for years, peplum tops terrorised us for entire seasons. But, there was breathing room. You had time to cringe, embrace, regret. Now? Blink and we’ve gone from “co...
I Don’t Shop Like An Editor. I Shop Like A Snob.
There’s a certain kind of person who shops like a spreadsheet. Moodboards. Colour palettes. A running list of “elevated basics” sourced from Net-a-Porter and their favourite influencer’s “curated selects.” It's all terribly…democratic.
Style Is Real. The GRWM Pipeline Is Not.
I need to get this off my chest: There was a time when getting dressed felt like a private thrill. A little love letter to yourself. You’d step out in your favourite new vintage find coat or statement shoes - not because you were being watc...
From Cult To Cringe: The Rise And Fall Of Cool-Girl Brands
There’s a particular heartbreak that only fashion people understand - loving a brand before the masses find it, then watching it get chewed up by the algorithm and spat out all over Zara’s “new in” section. You know the drill. First it’s in...
Authors
The writers behind this newsletter.
It’s not that serious. It’s just fashion.
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