Amrita Singh
It’s not that serious. It’s just fashion.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 30 | Founded | a year ago | Last Issue | a month ago |
| Active | |||||
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curatedbyamritasingh.substack.comLatest Issues
The Luxury Machine Is Starting to Look a Little Desperate - Is It Finally Collapsing?
If, like me, you spend enough time around luxury retail, you start noticing things before everyone else does.
Let’s start with the tone of the messages from our beloved sales associates, the frequency of the follow-ups, the request for cof...
Just Jeans And A Nice Top
The news cycle has been relentless, the region has been tense, and getting dressed up for dinner somehow felt slightly frivolous - or at the very least, a bit strange.
But life has a funny way of recalibrating itself. Slowly, cautiously, t...
The Trench Coat Edit
I know you’ve all been waiting for this one. If you’ve ever spent more than five minutes around me, you’ll know one thing - I wear a trench coat or a jacket constantly and a trench for me just happens to work all year round (yes even in the...
If Luxury Designers Are Working With Zara, Is Luxury Still Luxury?
For many people, myself included, Zara was where you went when you loved fashion but couldn’t yet afford the real thing. It offered us a version of the runway that was filtered through affordability. Not exactly like the original, of course...
Coach Bags Are Having a Moment (Again)
A brand can spend years quietly existing outside the “cool IT bag” fashion space before suddenly reappearing everywhere - on the arms of cool girls, on TikTok, in street style photos - as if it had never left at all.
Thanks for reading! Su...
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It’s not that serious. It’s just fashion.
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