Heads Up is a weekly creative digest that encourages animal advocates to take inspiration from case studies of creative campaign tactics outside of our movement.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 111 | Founded | 2 years ago | Last Issue | 27 hours ago |
| Active | |||||
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ufheadsup.substack.comLatest Issues
Heads Up: Nothing’s ever truly free 💰
The Brief:
Remember Serious People, the creative studio we featured last month? This time, they’re bringing their talents to a campaign by climate charity Possible, which wants private jets to pay their fair share of tax. In the UK, dri...
Heads Up: A billboard without the bill?
The Brief:
Woolmark wanted shoppers to see sheep’s wool as a modern, high-performance fibre rather than something from their grandparents’ wardrobe. Its new campaign, Return to Real, created by Wieden+Kennedy Sydney, pitches wool as “th...
Heads Up: Nobody wants to come in last 🏆
The Brief:
In 2011, Greenpeace released Dirty Laundry, an investigative report linking toxic, hormone-disrupting wastewater from two major textile factories in China to more than a dozen big-name brands, including Nike and Adidas. The b...
Heads Up: Your stats need a makeover 💅
The Brief:
In the UK, women retire with 33% less pension wealth than men. And it’s no coincidence:
“The inequality in pensions is structural. Our pension system is designed to reward people who have continuous full-time employment, a...
Heads Up: Speed is our superpower 🏃🏻♀️
The Brief:
Lululemon, the high-end activewear brand that got its start in yoga apparel, is the latest company under fire for greenwashing. The highly profitable company still relies heavily on fossil fuels in its manufacturing, even tho...
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Authors
The writers behind this newsletter.
Head of Campaigns @ Campaigns Lab | Formerly: Sharpen Strategy, The Open Wing Alliance, Senterra Funders, & The Center for Responsible Food Business
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