Reletter
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Heads Up is a weekly creative digest that encourages animal advocates to take inspiration from case studies of creative campaign tactics outside of our movement.

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues87Founded2 years agoLast Issue2 days ago
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Latest Issues

Heads Up: Could it be more boring?

This appeared on my Instagram feed recently, and I immediately fell in love with it. It’s a masterclass in ‘making the system punish itself’…

The Brief

The British Board of Film Classification is responsible for giving films an age rat...

2 days ago
1

Heads Up: 5 words or less

Damn, this one is good. And with only 5 words.

The Brief

Autoglass, a car windscreen replacement service, is famous in the UK for one of those slogans that has quietly lodged itself into the public brain:

“Autoglass repair, Autoglass...

9 days ago
2
1

Heads Up: Want an idea factory?

I often say, ‘Say one thing and keep saying it’. But that’s not quite the right advice. What I should really be saying is, ‘Say one thing that you can keep saying in an interesting way’.

The Brief

Carlsberg is one of the world’s best-k...

16 days ago
3

Heads Up: I’ve got goosebumps 🎧

Ad breaks are annoying. But what if we could see the physical impact of an interruption on our connection with the content?

The Brief:

Anyone who’s streamed music knows that jarring feeling when your listening is interrupted by an ad (...

23 days ago
2

Heads Up [Guest post]: If you don’t cry, you don’t get

Guest post by Magdalena from Sinergia Animal

The Brief

Teta&Teta a non-profit association in Spain with the goal of transforming the view of women, set out to push for legal protection of breastfeeding in public spaces in Spain.

The c...

a month ago
1

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  • James Odene
  • Ruby Le Galle
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