Reletter
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Heads Up is a weekly creative digest that encourages animal advocates to take inspiration from case studies of creative campaign tactics outside of our movement.

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues104Founded2 years agoLast Issue7 days ago
Active

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Latest Issues

Heads Up: You have to earn it 🧗

The Brief:

We’re used to thinking of accessibility as a good thing in marketing. Make it easy to buy, easy to understand. Remove friction, don’t make people work for it.

But what if the barrier itself could become part of the experienc...

7 days ago

Heads Up: Could you live in 1.9m²? 🏠

The Brief:

Sweden’s housing crisis is often explained through statistics: rising prices, mortgage rates and the cost of a square metre of real estate.

But whilst the problem undoubtedly feels real to those unable to afford a place to l...

14 days ago
2

Heads Up: Lock me up 👮🔗

The Brief:

It’s 2026 and women still don’t receive equal pay for performing the same jobs that men do.

The pay equality issue varies widely by country, but you’d think Belgium would be amongst the most equitable societies on the gender...

21 days ago

Heads Up: 💯

It’s a big day for Heads Up - our 100th edition! 🎉

To celebrate, we wanted to share a useful resource that you could bookmark and return to when you need it:

100 questions designed to get someone unstuck during campaign planning.

After...

a month ago
3

Heads Up: This is a set up

The Brief:

A comedy festival sounds fun, right?

Whilst that’s true, finding creative ways to market one is a little challenging. In an age of content at our fingertips, getting people to buy tickets and leave the house to be entertaine...

a month ago
1

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  • James Odene
  • Ruby Le Galle
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