Heads Up
James Odene, Ruby Le GalleHeads Up is a weekly creative digest that encourages animal advocates to take inspiration from case studies of creative campaign tactics outside of our movement.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 96 | Founded | 2 years ago | Last Issue | 4 days ago |
| Active | |||||
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ufheadsup.substack.comLatest Issues
Heads Up: The Swedish number 📞
The Brief:
How do you convince millions of people to visit your country? That’s the question tourist boards around the world have to continuously answer.
Most tourism campaigns do the same thing. They show and tell you what a place is...
Heads Up: How much?! 🍓
The Brief:
Biodiversity loss is a very real issue, but it can feel distant from most people’s everyday lives. People understand, for example, that bees are important, but the consequences of their decline feel pretty abstract.
French e...
Heads Up: What's missing?
The Brief:
The NHS (the UK’s national health care system) urgently needed more blood donors, as stocks were running critically low.
Unless you’re directly affected, it’s hard to grasp the urgency. Direct appeals to donate blood can be...
Heads Up: Double entendre
The Brief:
Yes - we’re dipping into World Cup content again for inspiration! ⚽ I’ve yet to watch a match in full, but I was struck by this poignant NGO campaign that piggy-backs off the tournament.
General usage of the term “kick off”...
Heads Up: Don’t censor me!
The Brief:
As the FIFA World Cup continues, brands are trying to make the most of their association with the tournament.
Companies that aren’t official sponsors are not permitted to have their logos or products appear on match grounds...
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