Heads Up
James Odene, Ruby Le GalleHeads Up is a weekly creative digest that encourages animal advocates to take inspiration from case studies of creative campaign tactics outside of our movement.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 107 | Founded | 2 years ago | Last Issue | 7 days ago |
| Active | |||||
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ufheadsup.substack.comLatest Issues
Heads Up: Speed is our superpower 🏃🏻♀️
The Brief:
Lululemon, the high-end activewear brand that got its start in yoga apparel, is the latest company under fire for greenwashing. The highly profitable company still relies heavily on fossil fuels in its manufacturing, even tho...
Heads Up: We’re playing pranks again
But first… hi! I’m Clare, I’ve just joined the team at Campaigns Lab and will be your Heads Up host from now on! I’ve spent the last decade working across the movement, from grassroots groups to the funders backing them, including the Open...
Heads Up: Steal this 🤏
The Brief:
Tearing down posters for events is pretty common. Fans want something to take home, and even though it’s technically not allowed, it’s a lot cheaper than purchasing official merchandise.
This behaviour poses a problem for ev...
Heads Up: You have to earn it 🧗
The Brief:
We’re used to thinking of accessibility as a good thing in marketing. Make it easy to buy, easy to understand. Remove friction, don’t make people work for it.
But what if the barrier itself could become part of the experienc...
Heads Up: Could you live in 1.9m²? 🏠
The Brief:
Sweden’s housing crisis is often explained through statistics: rising prices, mortgage rates and the cost of a square metre of real estate.
But whilst the problem undoubtedly feels real to those unable to afford a place to l...
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