Reletter
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Heads Up is a weekly creative digest that encourages animal advocates to take inspiration from case studies of creative campaign tactics outside of our movement.

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues102Founded2 years agoLast Issue4 days ago
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Latest Issues

Heads Up: Lock me up 👮🔗

The Brief:

It’s 2026 and women still don’t receive equal pay for performing the same jobs that men do.

The pay equality issue varies widely by country, but you’d think Belgium would be amongst the most equitable societies on the gender...

4 days ago

Heads Up: 💯

It’s a big day for Heads Up - our 100th edition! 🎉

To celebrate, we wanted to share a useful resource that you could bookmark and return to when you need it:

100 questions designed to get someone unstuck during campaign planning.

After...

11 days ago
3

Heads Up: This is a set up

The Brief:

A comedy festival sounds fun, right?

Whilst that’s true, finding creative ways to market one is a little challenging. In an age of content at our fingertips, getting people to buy tickets and leave the house to be entertaine...

18 days ago
1

Heads Up: That’ll be €0.000063

The Brief:

We’re very used to seeing products with a price attached. But cost isn’t necessarily the same thing as value.

A sofa might cost €500, but what you’re really buying could be years of cosy family nights, arguments, naps, birth...

25 days ago
3

Heads Up: Welcome to the Trash Isles 🏝️

The Brief:

There’s a huge accumulation of plastic floating in the middle of the pacific ocean known as The Great Pacific Garbage Patch.

Governments know it exists, and everyone can see it’s an environmental problem. The issue is, who t...

a month ago
2
1

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  • James Odene
  • Ruby Le Galle
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