Cool Best Friend
A newsletter about friendship, style, and the magic of showing up as yourself.
| Platform |  | Pricing | Freemium | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 326 | Founded | 4 years ago | Last Issue | 9 days ago |
| Active | |||||
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unapologeticstyle.substack.comLatest Issues
The Cool Best Friend Halloween Guide
Halloween falls on a Saturday this year, which gives people an entire day to ask what you’re going as. I haven’t decided. With everything happening, I’m finding it difficult to choose a fictional source of terror.
But I’ve done some shoppi...
Today, something wild.
Peacock party girls, this one’s for you.
In the last post, I made the case for black. But today is a new day, and I want to talk about a dress everyone's eyes are on: a gold skirt with feathered shoulders my grandmother would have apprecia...
All Black, or Something Wild
Today, the black edit.
Getting dressed up has always felt a little odd to me. I love clothes and spend an unreasonable amount of time thinking about them, but an invitation with a dress code can make me feel as though I’ve been assigned a...
Things I’m Still Thinking About
Brown suede, a very good sofa, and a dog who has had enough.
Happy Fall y’all.
Apparently, We’re Still Doing Email
I’ve been wondering whether the world already ended and nobody told us. There was probably an email, but it went to Promotions, where I also keep important correspondence from a company I bought a bath mat from in 2019.
I’d assumed we’d no...
Key Facts
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Cool Best Friend.
| Subscribers | Engagement | 81 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
You’re in the right place. Style, culture, and midlife — with taste, clarity, and zero performance.
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