Strategic Growth Lab
Richard DedorStrategic marketing and business leadership insights from an award-winning marketing leader.
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 104 | Founded | 5 years ago | Last Issue | 15 days ago |
| Active | |||||
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richarddedor.substack.comLatest Issues
Improve Customer Experience with Engaged AI
Banking is changing rapidly.
After spending years in a variety of credit unions of vastly different sizes, I can say without hesitation that we have just begun the transformation that will shape the next generation of financial service...
Brand Fails & AI Can't Help
I’ve been having conversations this week with friends and acquaintances new and old and something keeps popping up: Excitement. People are excited for their futures and it is not why you think. It’s not certainty, it’s the unknown ahead. Th...
Marketing Leaders Must Focus on Agreement & Alignment
I once had a leader who from the dais announced a new company strategy, stating, “You don’t have to agree, but you’re going to align.”
This event occurred early in my career and while I still love the sentiment, I have a twist in this lead...
The Impact of Personalized Content
The Dashboards of the Past
According to my friend Kevin Farley (who I met during Covid on Clubhouse) writes it is time for marketers to prepare for the end of the dashboard:
“The problem is that attribution was designed for a world...
Value > Noise
TL;DR: I will keep this short: Tell good stories that connect with a human at an emotional level. That makes you a good marketer.
To be a good marketer, is to be human
We are all using AI and I have written about it extensively.
B...
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| Subscribers | Engagement | 64 | Monthly Web Visits | ||
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| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Marketing Executive by day sharing insights on branding, marketing strategy, and business strategy. Formerly worked with USTA, Vaynermedia, Hubbell Realty, and multiple financial services companies.
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