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Everything is a media effect

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Latest Issues

Before AI eats it all: summer reading, human edition

Hello, media determinists. This is an unconventional post, focused on publishing housekeeping and full of shameless self-promotion. So feel free to skip it if you don’t have time or patience for that sort of thing. It’s fairly short, thou...

7 days ago
1

Celebrating the re-launch of McLuhan’s Coach House in the 21st Century (October, 2015)

A report from the past, when the McLuhan community in Toronto had a blast: in October 2015, McLuhan’s Coach House was reopened and hosted McLuhan activities for a couple of years.

Marshall McLuhan at the Coach House on the University of...

11 days ago
3
1

The search for form, the last quest for human writers

In the time remaining for human creativity,
the main and final challenge for human writers
will be the search for a form
that provides the fastest possible impression
and sense-making.

1. Because of AI, content is no...

18 days ago
7
2

Reversal unbound: A media ecology heresy

“Of all the arts, the most important for us is cinema,” said Vladimir Lenin in 1922. Soviet filmmakers would routinely cite Lenin’s dictum to demand more privileges from the Party. Few knew Lenin’s full quote: “As long as the people are i...

23 days ago
4

Perception vs. Conception: prolegomena

“The idea is to train perception. We do not train them [students] in theories but in percepts … To cognize is percept. To re-cognize is concept.”
Marshal McLuhan

1. Writing separated the knower from the known (Havelock).

2. But pre-p...

a month ago
7

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Authors

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  • Andrey Mir

    Author: The Digital Reversal. || The Viral Inquisitor. || Digital Future in the Rearview Mirror. || Postjournalism and the death of newspapers. || Human as media. // I study media and everything.

  • Carlos Scolari

    Carlos A. Scolari is Professor of Communication at Universitat Pompeu Fabra – Barcelona. He was PI of H2020 TRANSLITERACY and now co-coordinates the LITERAC_ia project. His latest books are On the Evolution of Media (2023) and Homo Mediaticus (2026)

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