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Everything is a media effect

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Latest Issues

Will books make a comeback like vinyl?

The surprising resilience of the book

The data show that print books remain surprisingly resilient. Despite the incredible growth of reels and video consumption, despite the galloping digitalization, the number of people who say they s...

8 days ago
12
2

The last class of Marshall McLuhan

“A neo-Romantic hyper-Modernist whose milieu is composed of trees and screens, wind and wires, mythology and media, sentences and sensations” – that’s B. W. Powe. His formative years at the University of Toronto were unique: he was a stud...

12 days ago
10

Affordances we can’t refuse

Unlike animals living in a natural environment with its natural affordances, humans live in a man-made environment shaped by our technologies—by our media. Human environmental affordances are media affordances. The concept of affordance i...

16 days ago
1

Before AI eats it all: summer reading, human edition

Hello, media determinists. This is an unconventional post, focused on publishing housekeeping and full of shameless self-promotion. So feel free to skip it if you don’t have time or patience for that sort of thing. It’s fairly short, thou...

22 days ago
1

Celebrating the re-launch of McLuhan’s Coach House in the 21st Century (October, 2015)

A report from the past, when the McLuhan community in Toronto had a blast: in October 2015, McLuhan’s Coach House was reopened and hosted McLuhan activities for a couple of years.

Marshall McLuhan at the Coach House on the University of...

a month ago
3
1

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  • Andrey Mir

    Author: The Digital Reversal. || The Viral Inquisitor. || Digital Future in the Rearview Mirror. || Postjournalism and the death of newspapers. || Human as media. // I study media and everything.

  • Carlos Scolari

    Carlos A. Scolari is Professor of Communication at Universitat Pompeu Fabra – Barcelona. He was PI of H2020 TRANSLITERACY and now co-coordinates the LITERAC_ia project. His latest books are On the Evolution of Media (2023) and Homo Mediaticus (2026)

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