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Everything is a media effect

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Latest Issues

Perception vs. Conception: prolegomena

1. Writing separated the knower from the known (Havelock).

2. But pre-phonetic writing was still mimetic: its symbols resembled what they represented. Sensory perception still provided the cues for understanding symbols through residual...

9 days ago
7

Why deep space exploration will never happen

Deep-space exploration cuts against the logic of media evolution. That’s why it has stalled. The only reason to revive it is AI’s needs, and even those don’t extend beyond the already reached frontiers of orbit and the Moon. AI doesn’t ne...

13 days ago
5
2

Will humanity find deterrence for AI as it did for nuclear weapons?

Some excerpts from my recent interview in Seúl, an Argentine online magazine of political and social analysis, by Eugenio Palopoli. Automated translation from Spanish, edited. — A.M.


… Seúl: In your previous book, The Digital Reve...

15 days ago
3

How society used to pay for journalism

The excerpts from Postjournalism and the Death of Newspapers: The Media After Trump, Manufacturing Anger and Polarization.

If you are going to blame “capitalism” for the faults of the press, you are compelled to prove that those faults d...

20 days ago
5
1

Understanding the Law of Reversal (III): Interview with Andrey Mir

This interview concludes the cycle of reflections by Carlos A. Scolari on McLuhan's Law of Reversal in the context of The Digital Reversal (2025), which he read and kindly reviewed. The previous parts of the cycle are:
Understanding t...

a month ago
1

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Authors

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  • Andrey Mir

    Author: The Digital Reversal. || The Viral Inquisitor. || Digital Future in the Rearview Mirror. || Postjournalism and the death of newspapers. || Human as media. // I study media and everything.

  • Carlos Scolari

    Carlos A. Scolari is Professor of Communication at Universitat Pompeu Fabra – Barcelona. He was PI of H2020 TRANSLITERACY and now co-coordinates the LITERAC_ia project. His latest books are On the Evolution of Media (2023) and Homo Mediaticus (2026)

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