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Everything is a media effect

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Latest Issues

Why McLuhan Matters IV. Digital Overload, Numbness, and Amputation (and AI!)

Digital media became the pond of multiple reflections that numbed—amputated—Narcissus’s sense of reality. An excerpt from an essay in the new Canadian journal “2067”; read the full essay here.

Marshall McLuhan argued that every service o...

4 days ago
8
3

Why McLuhan Matters III: Digital Tribalism in the Global Village

McLUhan in 1967: “The Global Village is a world in which you don’t necessarily have harmony... everybody is maliciously engaged and poking his nose in everybody else’s business.” An excerpt from an essay in the new Canadian journal “2067”...

12 days ago
4

AI and orgasm, digital orality, the unstoppable technological imperative, and the chain of Singularities: my mid-summer digest

Hello, media determinists. The planets must have aligned: several essays, interviews, and comments went live last week, some of them after months in the making. I know, editors waited until everyone left for summer vacation and then unloa...

16 days ago
6

Why McLuhan Matters II: The Global Extension of the Central Nervous System

McLuhan knew nothing about the internet or AI, yet he identified their media effects, which barely glimmered in electronic media, seen by almost no one except him. An excerpt from an essay in the new Canadian journal “2067”; read the full...

23 days ago
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Why McLuhan Matters I: Media as Human Extensions and AI

McLuhan’s analytical approach is particularly relevant as we move to the next medium that will likely change everything: AI. So, I have selected five of his ideas to help make sense of digital media and the emerging AI. An excerpt from an...

25 days ago
6

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  • Andrey Mir

    Author: The Digital Reversal. || The Viral Inquisitor. || Digital Future in the Rearview Mirror. || Postjournalism and the death of newspapers. || Human as media. // I study media and everything.

  • Carlos Scolari

    Carlos A. Scolari is Professor of Communication at Universitat Pompeu Fabra – Barcelona. He was PI of H2020 TRANSLITERACY and now co-coordinates the LITERAC_ia project. His latest books are On the Evolution of Media (2023) and Homo Mediaticus (2026)

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