Everything is a media effect
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
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| Issues | 146 | Founded | 3 years ago | Last Issue | 7 days ago |
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andreymir.comLatest Issues
A treat about the trickster: “Speaking of McLuhan in the Era of AI” is out!
Hello media determinists,
I’ve got spooky Halloween news: my new book, Speaking of McLuhan in the Era of AI, is out!
McLuhan has been called an intellectual trickster—but for many, his tricks with words and ideas were a treat. N...
Can humans control media? The history and meaning of media determinism
It all started with Marx
Technological determinism—and its more specific variant, media determinism—is a peculiar kind of term: it dismisses what it describes.
The term emerged in 1919 amid “battles with the ghost of Marx in the socia...
You can’t question “lived experience.” And that justifies (self-)censorship
At the Heterodox Academy Conference in Toronto on October 24, 2026, Erec Smith said that when “lived experience” is put front and center of academic “inquiry,” one cannot question it—because doing so would mean questioning someone’s perso...
Logan’s Alphabet Effect in light of Jaspers’ Axial Age
Excerpts from: Mir, Andrey. (2024). Digital Future in the Rearview Mirror: Jaspers’ Axial Age and Logan’s Alphabet Effect.
McLuhan used the metaphor of the rearview mirror to describe how our expectations of media are shaped by the past:...
Eleven unpublished McLuhan letters to Paul Levinson, with commentary by the recipient
Left to right: Paul Levinson, Marshall McLuhan, and Eric McLuhan at the Tetrad Conference, 1978. Overlaid: excerpts from Marshall McLuhan’s letters to Paul Levinson, 1977–78.
Read also:
- Preface to McLuhan, cars as shining armor, and a...
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Author: The Digital Reversal. || The Viral Inquisitor. || Digital Future in the Rearview Mirror. || Postjournalism and the death of newspapers. || Human as media. // I study media and everything.
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