Beyond Reality with Andy
Andy, founder of RealityMatters, leads in crafting XR solutions for corporate and B2B clients. With over two decades in the industry, he partners with top brands like Toyota and Toro, using AR and VR to drive innovation and transform business tools.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 56 | Founded | 2 years ago | Last Issue | 3 days ago |
| Active | |||||
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We think the bridge is built. The client sees a wonky plank.
You’ve launched something you’re sure of. A new product, a better way to buy, a category your customers should have moved into a year ago. The work is done. The reasons are good. You can see the other side from where you stand, and it’s sol...
Is VR really where your "immersive experience begins"?
No.
That answer tends to surprise people, because I build these things for a living. But the headset is not where the experience begins. It is not even the opening act. And it is not where it should end. It is a tool, one layer inside a la...
Is Augmented Reality (AR) Still a Thing?
It caught me off guard. Then it made me think.
Because I spend my days so close to this that I forget it isn’t obvious to everyone else. To me the live question is never whether the technology is a thing. It’s how it helps the business in...
The Pilot Worked. So Why Is It Still a Pilot?
A marketing leader I spoke with recently described a familiar scene. Her team built a VR demo for a flagship product, brought it to a trade show, and watched a line form at the booth. People waited to try it. Sales had real conversations. T...
Is Your Phone a Hostage? AI Wearables Think So.
We see the wave coming. Some are still hiding from it, but the direction is clear. AI and AR wearables, mostly glasses at this point, are moving from concept to reality. Let’s just call them wearables to keep things simple. This will hit ev...
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| Subscribers | Engagement | 72 | Monthly Web Visits | ||
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| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Andy, founder of RealityMatters, helps brands bridge the physical and digital with XR and AI. With 15+ years of experience, he’s worked with Toyota and Toro, creating immersive solutions that drive engagement and transform business.
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