Animal Think Tank Newsletter
Animal Think TankWe believe that a truly free society means freedom for everyone—including other animals. This newsletter is here to empower you with the strategies and narratives to win Animal Freedom.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 40 | Founded | 2 years ago | Last Issue | 3 months ago |
| Active | |||||
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animalthinktank.substack.comLatest Issues
Are we using language that makes animal exploitation sound normal?
What do the terms ‘livestock’, ‘game animals’ and ‘raising animals’ all have in common?
They’re all metaphors. As animal advocates, we know that animals are not ‘stock‘, hunting them is not a ‘game‘, and that farming animals is not lovingl...
Why do some messages inspire change while others shut it down?
If you’ve ever tried talking to someone about the cruelty of farming animals and watched the conversation turn defensive before you’ve even finished your sentence, you’re not alone. A new Animal Think Tank study tested 22 different ways of...
Are our messages as persuasive as we think?
As a movement, do we really know the effect our messages have on different audiences? Do some spark curiosity, evoke empathy, or influence action? Or do some land differently to how we expect?
At Animal Think Tank, we’ve launched our most...
Does the animal freedom movement need to get a sense of humour?
What’s happening to our animal cousins is no laughing matter. The intensity and scale of the violence is huge, and much of it is hidden from view. As animal freedom advocates, it can feel like our job is to educate people by exposing what's...
Where power lies in industrial farming – and how we can shift it
Why do supermarkets still sell factory-farmed 'animal products' while claiming to care about welfare? Why are animal protection laws seldom enforced? And why does industrial farming of animals continue – even as public concern keeps rising?...
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Authors
The writers behind this newsletter.
Animal Think Tank's research is focused on public opinion, message testing, movement and campaign analysis, as well as long-term strategy, to empower and accelerate the work of the animal freedom movement.
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