Animal Think Tank Newsletter
Animal Think TankWe believe that a truly free society means freedom for everyone—including other animals. This newsletter is here to empower you with the strategies and narratives to win Animal Freedom.
| Platform |  | Pricing | Only free issues |
|---|---|---|---|
| Publishes | Monthly | Issues | 25 |
| Subscribers | Read | animalthinktank.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
How do we tackle the 'meat is necessary' narrative?
The belief that eating other animals is necessary remains one of the most entrenched justifications for animal consumption. Our research found that, depending on how the question is framed, 50–70% of people in the UK view animal products as...
What can our movement learn from anti-tobacco campaigns?
The Truth Initiative is a campaign aimed at ending teen cigarette smoking and vaping in the US. Its core narrative is focused on the deception of ‘Big Tobacco’ and the ability of young people to challenge it and take back control. It has be...
Should we stop asking people to "Go vegan"?
"Go vegan" has been a rallying cry for animal freedom advocates for decades. It’s a phrase that calls for action, urging people to embrace a way of living that honours and protects fellow animals. Popularised in the 1990s and early 2000s, i...
Is the way we're communicating our issue harming our cause rather than helping it?
As successful campaigns and movements have shown over and over again, we need to tailor our communications to audiences in language that resonates with them. No one takes to the streets because of ‘sentience’ or ‘legal breaches’; but they d...
Authors
The writers behind this newsletter.
Animal Think Tank's research is focused on public opinion, message testing, movement and campaign analysis, as well as long-term strategy, to empower and accelerate the work of the animal freedom movement.
Animal Think Tank is an organisation scaling up to a team of 25+ people and preparing to launch an organised movement for Animal Freedom in the UK.
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