Animal Think Tank Newsletter
Animal Think TankWe believe that a truly free society means freedom for everyone—including other animals. This newsletter is here to empower you with the strategies and narratives to win Animal Freedom.
| Platform |  | Pricing | Only free issues | Publishes | Monthly |
|---|---|---|---|---|---|
| Issues | 22 | Subscribers | Read | animalthinktank.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Is the way we're communicating our issue harming our cause rather than helping it?
As successful campaigns and movements have shown over and over again, we need to tailor our communications to audiences in language that resonates with them. No one takes to the streets because of ‘sentience’ or ‘legal breaches’; but they d...
What can the animal freedom movement learn from Black Lives Matter?
Black Lives Matter (BLM) is a worldwide movement and campaign that protests systemic racism and police brutality. BLM is part of the wider Movement for Black Lives and emerged in 2013 with a social media hashtag in response to the acquittal...
Narrative research sneak peeks: Trust in the RSPCA Assured scheme drops by a third after seeing undercover footage of Assured farms
The RSPCA Assured scheme in the UK claims to uphold high welfare standards for farmed animals, but it has faced growing controversy in the past few months over accusations of welfare-washing — a practice where supposed welfare measures are ...
Messages that move: a puzzle to be solved
We all face the same dilemma as animal freedom communicators. We have limited space and time to convey our message to a busy, distracted audience that already feels like they have enough problems to deal with. The obvious solution is to com...
Authors
The writers behind this newsletter.
Animal Think Tank is an organisation scaling up to a team of 25+ people and preparing to launch an organised movement for Animal Freedom in the UK.
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