Anna Khakho
I'm a researcher and a sense-maker. I do complex strategic research grounded in deep understanding of people and deliver insights that give businesses real ideas for growth.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 8 | Founded | 5 months ago | Last Issue | 8 days ago |
| Active | |||||
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annakhakho.substack.comLatest Issues
How to synthesize anything (by doing absolutely nothing)
The best ideas I’ve ever had happened nowhere near my desk. Not while reading a research report. Not while staring at a spreadsheet of findings, trying to arrange them into something coherent. They happened while I was, more or less, doing...
Turns out, it's one layer deeper
About halfway through working with a career coach, I noticed a pattern that defined my best work. The thing I kept getting pulled into, project after project, that nobody had quite put a name to.
Turns out the pattern was this: teams would...
How to interview people about sensitive topics
In my career I’ve conducted several research projects on sensitive topics like personal finance and health routines. Interviewing is already a pretty hard task, but when the topic is sensitive, it gets harder.
Respondents shy away from the...
When did tactics become uncool, and why does everyone want to be strategic now?
I work in research, and my work is actually highly strategic. But everyone around me seems to be working on strategy too: designers, product managers, consultants, marketing specialists, solution engineers. All of us are chasing projects wi...
Venice screams with beauty. LinkedIn screams with anxiety.
Venice vs LinkedIn. How did I get to the point of comparing the two?
I recently visited Venice. I still think about the two days I spent there, and that short trip got me thinking about attention and the ways it is demanded from us....
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I'm a researcher and a sense maker. I do complex strategic research through deep understanding of people and deliver insights that give businesses real ideas for growth.
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