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Anna Khakho

I'm a researcher and a sense-maker. I do complex strategic research grounded in deep understanding of people and deliver insights that give businesses real ideas for growth.

Platform
Substack
PricingOnly free issuesPublishesTwice weekly
Issues5Founded4 months agoLast Issue7 days ago
Active

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Latest Issues

When did tactics become uncool, and why does everyone want to be strategic now?

I work in research, and my work is actually highly strategic. But everyone around me seems to be working on strategy too: designers, product managers, consultants, marketing specialists, solution engineers. All of us are chasing projects wi...

7 days ago
2
1

Venice screams with beauty. LinkedIn screams with anxiety.

Venice vs LinkedIn. How did I get to the point of comparing the two?

I recently visited Venice. I still think about the two days I spent there, and that short trip got me thinking about attention and the ways it is demanded from us....

18 days ago
2
1

Case study. Researching the value of chat for Osome

TL;DR. Project overview

Osome is an accounting service for entrepreneurs. The product’s core feature is a chat through which entrepreneurs upload receipts and other financial documents. The product was moving fast, and teams needed data qu...

2 months ago
1

About me

I'm a researcher and a sense-maker. I do complex strategic research grounded in deep understanding of people and deliver insights that give businesses real ideas for growth.


Who I am

I studied to be a designer. At a humanit...

2 months ago
1

Case study. Entry-point segmentation for TripleTen: learning to recognize our student

TripleTen is a career learning platform for people in a world being reshaped by AI.

TL;DR. Project overview

TripleTen is an edtech startup that entered the US market essentially flying blind. The sales funnel was pulling in plenty of lead...

2 months ago
2

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  • Anna Khakho

    I'm a researcher and a sense maker. I do complex strategic research through deep understanding of people and deliver insights that give businesses real ideas for growth.

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