Midwesthetic
Anna Pompilio, Olivia Exstrum, TamiAll things culture and cool delivered by a woman in Ohio.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 111 | Founded | 3 years ago | Last Issue | 7 days ago |
| Active | |||||
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midwesthetic.substack.comLatest Issues
Mid-Week Moodboard: 90's does 60's
I will shout this from the rooftops with vigor and verve: 🗣️ I love Tubi.
I’ll also be the first to say that until recently, I didn’t really understand Tubi. I’d wrongfully assumed it was a Shein-esque streaming platform full of laughabl...
How Trends Happen: Hipsters
A few weeks ago I put out a piece called, How Trends Happen: Corporate Clubwear, and since I’ve had hilarious comments, suggestions, and my personal favorite— photos of young, business baddies at the club come across my screens. One of the...
After a Decade of "Disruption" We Yearn for Boring Brands.
Last year I begged brands to sell me something again. Give up the chronically online jokes, quippy remarks, and oddly dirty banter in TikTok comment sections and just thrust the laundry detergent, meal deal, or supplement powder directly in...
Mid-Week Mood Board: Elder Baddies
It’s been an uphill battle, but I think we’re finally making way on the idea that “hot” isn’t something bestowed upon the genetically luckily but instead an active practice. You know, like hygge. Hot is a quality, a deliberate state of mind...
How Trends Happen: Corporate Clubwear
🚨 We’re surrounded by trends and “cultural shifts” with very little context for where they come from or why we should care. Every day there’s a new aesthetic, product, discourse cycle, or “thing you should know about” that seems to materia...
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| Subscribers | Engagement | 77 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
cultural/brand strategist/writer (see also: annoying)
Writing about the stories we tell each other and ourselves. Probably asking to see your family photo album.
Building Women in Brand. Interested in the intersections of more or less everything. Trying to balance nostalgia and novelty.
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