Midwesthetic
Anna Pompilio, Olivia Exstrum, TamiAll things culture and cool delivered by a woman in Ohio.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 116 | Founded | 3 years ago | Last Issue | 19 days ago |
| Active | |||||
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midwesthetic.substack.comLatest Issues
Mid-Week Mood Board: When Work Met Recess
Not to brag, but I rip through journals. So far I have one for every year from 2018 to present. I recently finished my last journal, a cloth cover in shades of turquoise, red, and burnt orange. I gravitate toward journals so pretty I leave...
The Brand Who’s Everybody’s Buddy
There’s No Such Thing as “Your Category” Anymore.
Are you a brand reading this? Come closer, I want to gently rest a hand on your shoulder as I say this because, “corporations are people too” after all:
Your category doesn’t matter. At le...
It's Too Hot for a Think-Piece: What's Phia, Gen Z Struggles with Lyrics, Ferritin Face, and Ikea's Hosting a Marathon
I started and titled this from the bliss of a 90º Monday in my recently AC-less apartment. My maintenance man said he’d be here at 11am to fix things, it’s 11:01am if you care. I’m suddenly feeling extraordinarily European.
It’s now 1:46pm...
How Trends Happen: Millennial Gray
Do You Know These Pins?
Whether or not you’re acquainted with these aesthetics personally is between you, God, and an abandoned West Elm cart— I don’t need to know. Like many of the trends I snark upon, I am woefully familiar with this one...
Beautiful Women Must Love Ugly Things, Insane Depop Sellers, Ugly Computers, and Lizzo's "Flop"
I haven’t bestowed an important list of items on you recently, that’s on me. If you’re new to Midwesthetic, The Items are nascent shifts, products, ideas, and trends that aren’t quite baked enough for a full newsletter. Ironically enough, t...
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Subscribers, engagement, traffic and sponsorship for Midwesthetic .
| Subscribers | Engagement | 77 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
cultural/brand strategist/writer (see also: annoying)
Writing about the stories we tell each other and ourselves. Probably asking to see your family photo album.
Building Women in Brand. Interested in the intersections of more or less everything. Trying to balance nostalgia and novelty.
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