
For experts who know the answer isn't pushing harder. Here I question everything we've been taught about selling and show you a lighter path.
| Platform | Pricing | Only free issues | Publishes | Weekly | |
|---|---|---|---|---|---|
| Issues | 29 | Founded | a year ago | Last Issue | 9 days ago |
| Active | |||||

I caught myself posting Instagram stories last weekend. With something close to enthusiasm.
If you’ve followed me for longer than a minute, you know how strange that is. I don’t like Instagram. I stopped posting there properly a long time...
Nobody calls it lying. They call it selling the potential. Paint the client’s life three sizes up from anything you can actually deliver, promise the transformation, the whole different existence waiting on the far side of your invoice. Kee...
There’s one thing in business that reliably makes me want to slam my laptop shut. It’s watching an agency sell someone a word they can’t check, then charge four figures for it.
Let me tell you about a client of mine. An agency pitched her...
Here’s a message I send to people who’ve bought from me before.
“Hi. I’ve got something new, and based on what I know about your business I think it could genuinely help you. Can I send you the link?”
That’s the whole message. Then I st...
Years ago I ran an outdoor gym. The trial lesson was free, and afterwards I’d ask people if they wanted to join. One woman had found her lesson hard. Properly hard.
She stood there afterwards half in and half out, and I could see her wond...
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The writers behind this newsletter.
Your business works. So why does getting the right people to choose you still feel harder than it should? I've sat inside enough businesses to know why, and nobody around you is saying it out loud. I do.
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