Enchanting - Product Marketing & Growth for Startups
anup surendranA newsletter about product marketing and growth for startups. A simple framework to ensure your startup or new product is launched. A collection of marketing ideas and templates.
| Platform |  | Pricing | Only free issues | Publishes | Monthly |
|---|---|---|---|---|---|
| Issues | 18 | Founded | 3 years ago | Last Issue | 2 years ago |
| Active | |||||
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enchanting.ioLatest Issues
Free trials are dying in SaaS B2B businesses
Dear, intrepid SaaS marketers, and growth hackers! Today, we're diving deep into the world of conversion optimization.
Forget everything you thought you knew about CTAs, because there's a new king in town: the "Try It <Yourself>" button....
How to make money with Data?
In the digital gold rush of the 21st century, data is the new gold.
But here's the twist: unlike bitcoin and gold, data's value is as elusive as it is enormous.
Giants like Google, Bloomberg, and now AI companies like OpenAI have turned...
How to scale your Product team with Product Ops
As your product team grows, it can become bogged down by inefficiencies and a lack of clear direction. This is where product ops can step in and become a strategic partner, helping your team scale effectively.
The Problem with Reactive Pro...
Google Leak Reveals Ranking Secrets
For early-stage B2B SaaS companies, I recommend spending at least 20% of your marketing budget on SEO. However, SEO is a long game, and this leak gives you an idea of what you must think about when executing your SEO strategy.
The SEO comm...
The Positioning Anchors for SaaS products
Remember that pre-meeting scramble? Craving a lifeline between briefings and client calls? Me too. Back in my Goldman Sachs consulting days, the Toronto-NYC grind was fueled by two things: ambition and a reliable stash of Snickers.
Those w...
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Authors
The writers behind this newsletter.
Product Growth Leader | Curious about product marketing, growth and AI Agents (https://www.youtube.com/@AI_and_Agents)
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