Positioning with April Dunford
April DunfordA newsletter that covers all things Positioning for founders, marketers and product folks. I'm April Dunford - a positioning expert, consultant, author of the books Obviously Awesome and Sales Pitch, and host of the Positioning podcast.
| Platform |  | Pricing | Only free issues | Publishes | Monthly |
|---|---|---|---|---|---|
| Issues | 26 | Subscribers | Read | aprildunford.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Guest Post on Lenny's Newsletter today
This is just a quick note to let you know I’ve got a guest post over on Lenny’s newsletter today. For this one, I’ve decided to do a deep dive into some of the trickier positioning roadblocks I’ve seen and how teams can get around them. Thi...
New Book Available (EARLY announcement for subscribers)
As I mentioned in previous newsletters, I am releasing a second edition of my Positioning book, Obviously Awesome. It’s a fairly significant update to the original book. There’s a new pre-work section, a new chapter on value, added content ...
Positioning Prep Part 1: Decisions to Make Before a Positioning Exercise
As I mentioned in the last newsletter, a new, updated, and revised edition of Obviously Awesome is coming in mid-February. As part of the book launch, I’ve decided to launch a new mini-podcast series and a set of newsletter posts that cover...
Announcement: Obviously Awesome - the new updated and expanded edition!!
Almost seven years ago, I published my first book, Obviously Awesome, which attempted to capture the process I use to position B2B technology companies. Back then, I thought I knew a lot about positioning. I had worked with dozens of compan...
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Authors
The writers behind this newsletter.
I am a positioning expert, consultant and author helping technology companies stand out in crowded markets. My newsletter covers topics related to the practical application of positioning for founders, marketers, product folk and salespeople.
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