Plot Twist at 40
Apryl BeverlyCopywriting agency owner turned culturally smart AI founder, mom and wife sharing honest conversations about career pivots, messaging strategy and navigating the chaos of building something new at 40+.
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 20 | Founded | 9 months ago | Last Issue | 6 months ago |
| Active | |||||
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aprylbeverly.substack.comLatest Issues
What My Team Built While I Was Healing
You already know I’ve been going through it.
I lost my dad. I stepped back. I took the time I needed to heal.
But here’s what I didn’t tell you: while I was healing, my team was building.
And what they built? My dad would’ve absolutely l...
The Song That Broke Me
We put up the Christmas tree last Saturday.
My husband was excited. My son was hyped. They had The Temptations’ Christmas album playing.
And then Silent Night started.
I froze.
The Memory I Wasn’t Ready For
That was my dad’s song....
Why I Disappeared (And Why I'm Finally Ready to Come Back)
I haven’t posted in 5 weeks.
Not because I didn’t have anything to say.
But because I couldn’t breathe long enough to say it.
The Truth I’ve Been Avoiding
I kept thinking if I just worked harder, posted more, built faster, stayed bus...
The Creatives Getting Rich Off AI vs. The Ones Getting Replaced By It
Let me tell you about 2 conversations I had last month that perfectly illustrate where our industry is headed.
Conversation #1: A freelancer with 8 years of experience called me in a panic. "Apryl, my clients are asking if they can just us...
The 3 Copywriting Skills AI Still Can't Touch
Last week, I got a message from a copywriter who's been following my journey with AI. She said something that made me realize we've been having the wrong conversation about this whole thing.
"Apryl, I keep hearing about what AI can do. B...
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