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Armando Zuccali

Luxury Retail Analytics / Founder & CEO at Gag London Equity Capital Ltd - Head of Facilities, Europe, Middle East & Africa /Thought Leader fashion / luxury business, Strategic Luxury Advisor / Retail & Brand Positioning

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Latest Issues

LIFE, DEATH AND MIRACLES (MAYBE)

On 26 September, in Milan, La Perla returns to the calendar with a collection called, not by accident, “Collection #00”. Not Collection One. Not a relaunch. A zero. The signal is not aesthetic, it is accounting: the Bologna-based luxury lin...

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The Movement Moat

The Consensus Read

Every trade voice at Geneva Watch Days told the same story this month. Exports are down for a second consecutive period, but on the ground, at the level of brand executives and shop floors, a different narrative is d...

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EXPORTING THE HAND

THE SIGNAL

For years luxury followed the customer wherever money appeared to move fastest. That logic is breaking down. Markets built on resident clients and markets built on transit are diverging. The Americas, led by local demand, are...

6 days ago

The Commons Hedge

VERDICT Cautious Bull on the model as strategy. Neutral on materiality for Richemont equity. The hedge is real and smaller than the exhibition suggests, and no public scorecard exists to test it.

Until 30 September, the island of San Giorg...

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THE REPLENISHMENT PREMIUM

20 settembre 2026

The headline, and its small print

On Tuesday 15 September, L’Oréal closed the Paris session worth about €203 billion against about €201 billion for LVMH, according to LSEG data reported by Reuters. It was the first t...

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  • Armando Zuccali

    Luxury Retail Analytics / Founder & CEO at Gag London Equity Capital Ltd - Head of Facilities, Europe, Middle East & Africa /Thought Leader fashion / luxury business, Strategic Luxury Advisor / Retail & Brand Positioning

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