The Stories We Sell Ourselves
ArrianeUnpacking the stories we buy with our products. A deep dive into the maze of brand loyalty, identity, and belonging. We'll dissect our brand crushes and how they shape us. Can brands really build "community" or is it all a scam?
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 18 | Founded | 2 years ago | Last Issue | a year ago |
| Active | |||||
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thestorieswesell.substack.comLatest Issues
I don't need another sale, I need a reason to care
Is your brand fine-but-forgettable? Dare I say, mid?
Hey, brand nerds! 👋
Scrolling through my saved links this week—articles about economic anxiety, the boom boom aesthetic, existential creative crises, and our desperate searc...
Could a separate Reels app fix Instagram?
Hi, brand nerds ;-) Welcome to another edition of my weekly news roundup.
In this week’s curation, I follow the money in creator land and found these breadcrumbs: Substack launched video monetization, Meta offering $5,000 ~~bribes~~ to lur...
What AI is really changing (it's us)
I wonder: what will AI rewire in us in the long run? What will AI eventually do to our creative process, our craft, our relationship with work? To our sense of “enough”?
Hi, brand friends :-)
As I was putting together my usual...
Jacquemus does it again // This week in Brand Land
Hi brand nerds ;-)
I'm Arriane, a brand strategist (former community organizer, user researcher, facilitator/teacher, policy gal), and this is The Stories We Sell Ourselves, a newsletter exploring cultural criticism through the lens of bra...
Gen Z Founders, Silver Influencers & Other Brand Moves This Week
Sézane x Aki & Koichi, Aimee Song's home decor collab, Ganni's next it shoe, and are brands pivoting from TikTok to YouTube?
The generational dynamics of influence are shifting in fascinating ways: silver influencers are landing major luxu...
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Authors
The writers behind this newsletter.
Writer, brand strategist, user research nerd, internet anthropologist. Formerly: teacher, community, organizer, entrepreneur. Dabbles in: Poetry, mixed media art.
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