The Stories We Sell Ourselves
ArrianeUnpacking the stories we buy with our products. A deep dive into the maze of brand loyalty, identity, and belonging. We'll dissect our brand crushes and how they shape us. Can brands really build "community" or is it all a scam?
| Platform |  | Pricing | Freemium |
|---|---|---|---|
| Publishes | Weekly | Issues | 18 |
| Subscribers | Read | thestorieswesell.substack.com |
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Chart Rankings
How this newsletter ranks in the official Substack charts.
| #82 | |
| #180 |
Latest Issues
Recent posts by this newsletter. Browse the email archive.
I don't need another sale, I need a reason to care
### Is your brand fine-but-forgettable? Dare I say, mid?
Could a separate Reels app fix Instagram?
Hi, brand nerds ;-) Welcome to another edition of my weekly news roundup.
What AI is really changing (it's us)
#### I wonder: what will AI rewire in us in the long run? What will AI eventually do to our creative process, our craft, our relationship with work? To our sense of “enough”?
Jacquemus does it again // This week in Brand Land
Hi brand nerds ;-)
Authors
The writers behind this newsletter.
Writer, brand strategist, user research nerd, internet anthropologist. Formerly: teacher, community, organizer, entrepreneur. Dabbles in: Poetry, mixed media art.
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