ARTLESS
Anthony PappalardoFormerly Overthinking Skateboarding. Look out now, I'm using technology.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 81 | Founded | 6 years ago | Last Issue | 8 days ago |
| Active | |||||
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anthonypappalardo.substack.comLatest Issues
SKATE BRANDING® CASE STUDIES
BRANDING: “the strategic process of creating a unique name, design, symbol, or image that identifies a product, service, or company and distinguishes it from competitors.”
Notice the word “strategic.” If you’re a Skateboarding Understa...
IMAGINE BRANDING: DYLAN JAEB'S DEBUT
PART ONE | CHOOSE YOUR IDENTITY In 1994, Toy Machine released Live!, a 26-minute full-length video promoting the pre-Thomas Vision™ version of the brand. I like this brief moment in skateboarding where the flip-and-pray skating of the early...
ARTLESS PIVOTS TO VIDEO
“PIVOT TO VIDEO!” This strategy has saved so many media institutions. I’m not doing that but there’s a little video in this post and it’s a lot cooler with the sound turned on.
Yes, Artless® has been largely inactive for a minute. Why? Pri...
TURQUOISE HERCULES DEMO 2024 NOW STREAMING
Turquoise Hercules was conceived as a response to surroundings. Rather than creating a narrative that steers the listener toward a concrete resolve, Turquoise Hercules uses repetitive everyday phrases to evoke the seemingly infinite sprawl...
REMEMBERING MATTHEW JAY LANDON
"Matthew Jay Landon is a great artist when he actually feels like doing it." — Ray Cross
“Get some paint, put on some music, make a mess, rip that shit up, put it on a wall, and get that shit.” - Matt Landon
Photographs By PJ Cambe
Matt...
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