ARTLESS
Anthony PappalardoFormerly Overthinking Skateboarding. Look out now, I'm using technology.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 83 | Founded | 7 years ago | Last Issue | 5 days ago |
| Active | |||||
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anthonypappalardo.substack.comLatest Issues
EXPLORING THE VIDEO CREW TO BRAND PIPELINE
The first Artless® Skate Branding piece examined some significant 2010s(ish) board brands.
Before we get into our next topic, let’s recap look at three key findings:
• The “founder” of a hardgoods brand is more important and more vi...
REST IN POWER MARC JOHNSON
The people who interest me the most are timeless. They aren’t timeless like a pair of Levi’s 501 dungarees. They’re artists, they’re musicians, they’re writers, they’re people who tap into what they love it and share that in way that’s so c...
SKATE BRANDING® CASE STUDIES
BRANDING: “the strategic process of creating a unique name, design, symbol, or image that identifies a product, service, or company and distinguishes it from competitors.”
Notice the word “strategic.” If you’re a Skateboarding Understa...
IMAGINE BRANDING: DYLAN JAEB'S DEBUT
PART ONE | CHOOSE YOUR IDENTITY In 1994, Toy Machine released Live!, a 26-minute full-length video promoting the pre-Thomas Vision™ version of the brand. I like this brief moment in skateboarding where the flip-and-pray skating of the early...
ARTLESS PIVOTS TO VIDEO
“PIVOT TO VIDEO!” This strategy has saved so many media institutions. I’m not doing that but there’s a little video in this post and it’s a lot cooler with the sound turned on.
Yes, Artless® has been largely inactive for a minute. Why? Pri...
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