wimpy
Ashley Ogawa ClarkeA menswear & fashion newsletter out of Tokyo
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 28 | Founded | 2 years ago | Last Issue | 8 days ago |
| Active | |||||
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ashleyogawaclarke.substack.comLatest Issues
Beautiful Shirts Are Everywhere
Where to get an excellent button-up shirt for the summer, and a handful of other things in the run up to the season
“There are beautiful shirts everywhere for those who want to see them” - Some guy on Substack in 2026.
What’s in a $400 Zen-Inspired Fragrance?
The verdict on T.T’s pricy new perfume, plus the €35 fragrance you can buy from the Vatican
Welcome back to wimpy! This edition is all about fragrance. Mainly an honest and comprehensive review of Senko no Ku, Taiga Takahashi’s new (and de...
Monastic Menswear Gets a Reckoning
What happens when mud-dyed clothing becomes a meme?
Welcome back to wimpy! Today’s story is about expensive clothes that adopt traditional Japanese folk techniques, and the anger they sometimes inspire. Are these artisan-adjacent brands re...
Where to Shop for Clothes in Seoul
A guide to the South Korean capital's best menswear, vintage and concept stores
Welcome back to Wimpy! I’ve been spending a lot of time in Seoul over the past few months to dig into some of the brands out there. South Korean fashion plays...
Issue Things Makes Clothing for a Post-NPC World
Welcome back to Wimpy! Apologies for the recent radio silence—it was fashion week here in Tokyo, and then I got sent to Seoul, then Shanghai, then back to Seoul before finally landing back in Tokyo last week like a beaten-up package. I’ve b...
Audience Metrics
Subscribers, engagement, traffic and sponsorship for wimpy.
| Subscribers | Engagement | 74 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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SEO Reach
Where wimpy ranks on Google, and how much search traffic it brings in.
| Ranked Keywords | 397 | Monthly Search Traffic | Top Keywords |
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Authors
The writers behind this newsletter.
Menswear writer based in Tokyo, showing you something new. \ud83d\udddd️ Contributing Editor at Vogue Business + Critic at Vogue Runway
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