wimpy
Ashley Ogawa ClarkeA menswear & fashion newsletter out of Tokyo
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 31 | Founded | 2 years ago | Last Issue | 9 days ago |
| Active | |||||
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ashleyogawaclarke.substack.comLatest Issues
Where to Shop for Clothes in Kyoto
A guide to the best places to buy menswear and more in the most tasteful city on earth
Kyoto has some of the most charming clothes shops in Japan—and thus the world. In the country’s original capital it’s not about big shopping centres or...
A Slug Ate My T-Shirt
A look at the occasionally slimy pursuit of natural aged clothing
Welcome back to Wimpy! Today’s edition features a fringe fashion designer who erodes fabric with bacteria and slugs, a peek at Popeye’s second ever English issue, and an ove...
“We Design the Aura”: Exploring the Cult of Omar Afridi
The London-via-Tokyo brand occupies a unique space in menswear. What is it all about?
“People are always trying to figure out why it’s cool. But I think what we design is the aura.”
Beautiful Shirts Are Everywhere
Where to get an excellent button-up shirt for the summer, and a handful of other things in the run up to the season
“There are beautiful shirts everywhere for those who want to see them” - Some guy on Substack in 2026.
What’s in a $400 Zen-Inspired Fragrance?
The verdict on T.T’s pricy new perfume, plus the €35 fragrance you can buy from the Vatican
Welcome back to wimpy! This edition is all about fragrance. Mainly an honest and comprehensive review of Senko no Ku, Taiga Takahashi’s new (and de...
Audience Metrics
Subscribers, engagement, traffic and sponsorship for wimpy.
| Subscribers | Engagement | 75 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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SEO Reach
Where wimpy ranks on Google, and how much search traffic it brings in.
| Ranked Keywords | 397 | Monthly Search Traffic | Top Keywords |
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Authors
The writers behind this newsletter.
Menswear writer based in Tokyo, showing you something new. \ud83d\udddd️ Contributing Editor at Vogue Business + Critic at Vogue Runway
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