
A menswear & fashion newsletter out of Tokyo
| Platform | Pricing | Freemium | Publishes | Weekly | |
|---|---|---|---|---|---|
| Issues | 49 | Founded | 2 years ago | Last Issue | 6 days ago |
| Active | |||||

Taiga Takahashi’s latest outpost is devoted to womenswear, and treats denim like kimonos
Welcome back to Wimpy! Today’s edition is about the new Taiga Takahashi store, which has just opened in Kyoto. The brand invited me to visit and to ex...
André 3000, a giant Polo Bear, and every fashion bro on earth land in Harajuku
Welcome back to Wimpy! I just got back from the first day at PoloFest in Tokyo, the menswear event of the year, if not the decade?! Full dispatch below.
The London designer brings his beloved hoodies to Tokyo and Osaka
When I arrived at Jake Burt’s pop-up in Tokyo on a sunny Saturday lunchtime, it was so busy that the line of people waiting outside on the stairwell had started reading book...
Has Japan’s newest IYKYK brand got legs?
Welcome back to wimpy! I’m writing this on a flight to Shanghai, where I’ll be for the next week doing a few bits for work. As such, this week’s edition is a few days early and is about a buzzy new...
Familiar spirals about body image from the beloved menswear mag
When people ask me for advice on learning Japanese, I tell them the same thing as when they ask me for advice on becoming a fashion journalist. Unless you have a masochistic d...
Subscribers, engagement, traffic and sponsorship for wimpy.
| Subscribers | Engagement | 75 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
Where wimpy ranks on Google, and how much search traffic it brings in.
| Ranked Keywords | 207 | Monthly Search Traffic | Top Keywords |
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How this newsletter ranks in the official Substack charts.
| #239 |
The writers behind this newsletter.
Fashion journalist in Tokyo, showing you something new 🗝️ Contributing Editor for Vogue Business & Correspondent for Vogue Runway 💻
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