A menswear & fashion newsletter out of Tokyo
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 46 | Founded | 2 years ago | Last Issue | 8 days ago |
| Active | |||||
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ashleyogawaclarke.substack.comLatest Issues
Everybody’s Talking About Horses
Has Japan’s newest IYKYK brand got legs?
Welcome back to wimpy! I’m writing this on a flight to Shanghai, where I’ll be for the next week doing a few bits for work. As such, this week’s edition is a few days early and is about a buzzy new...
Inside Popeye’s 1977 Looksmaxxing Issue
Familiar spirals about body image from the beloved menswear mag
When people ask me for advice on learning Japanese, I tell them the same thing as when they ask me for advice on becoming a fashion journalist. Unless you have a masochistic d...
The Man Behind A MACHINE
Can Keisuke Kanai become the next Comme des Garçons?
Welcome back to Wimpy! Today’s edition is an exclusive interview with Keisuke Kanai, the enigmatic yet outspoken designer behind A Machine. It is also the first interview he has ever giv...
The Buyers Will See You Now
How a small group of kingmakers became the most watched people in menswear.
Welcome back to Wimpy! Thanks for the response and messages to last week’s status symbols story. For more, here’s our interview with Auralee’s Ryota Iwai, a look a...
Modern Menswear Status Symbols
50 things that mark you out as somebody that, for better or worse, is tapped in
Inspired by a recent story on modern status symbols over on Late Filing, by my brilliant former colleague Fedora Abu, I found myself wondering what the menswea...
Audience Metrics
Subscribers, engagement, traffic and sponsorship for wimpy.
| Subscribers | Engagement | 76 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Where wimpy ranks on Google, and how much search traffic it brings in.
| Ranked Keywords | 397 | Monthly Search Traffic | Top Keywords |
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Authors
The writers behind this newsletter.
Fashion journalist in Tokyo, showing you something new 🗝️ Contributing Editor for Vogue Business & Correspondent for Vogue Runway 💻
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