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Ask Dr. Brown

Dr. Terrence Brown

Every week I cut through the noise where academic research meets real-world business. After 30 years researching ventures, building them, and teaching thousands of founders, I know what actually works. This is Ask Dr. Brown.

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Latest Issues

AI Made Building Cheaper. It Did Not Make Good Businesses Easier.

Here’s Week 15:

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The Main Piece: The Advantage AI Doesn’t Give You

I hear the same sentence from founders constantly right now: “I can...

11 days ago

Your Price Is Choosing Your Customers Before You Are

Here’s Week 14:

The Main Piece

Most founders treat pricing like an afterthought. The product gets built. The website gets finished. Then, somewhere near the end, someone looks at what competitors charge, subtracts a little to seem like...

18 days ago
1

You’re pitching to the person who feels the pain. They can’t buy.

Here’s Week 13:


The Main Piece: The Wrong Person in the Room

There is a pattern in B2B sales that repeats so reliably it should have its own name. A founder has a product that solves a real problem. They find the person inside...

25 days ago
3

Everyone says they have network effects. Almost no one does.

Here’s Week 12:


The Main Piece: The Network Effect Myth

Network effects are the most-cited and least-understood concept in modern business strategy. Every founder wants them. Most believe they have them. The research suggests t...

a month ago
1

Complexity is the silent killer of businesses that are working.

Here’s Week 11:


The Main Piece: The Complexity Tax

Most business failures are legible. You ran out of money. The market wasn’t there. A competitor moved faster. These failures have names, and we study them because they’re visib...

a month ago

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  • Dr. Terrence Brown

    Academics say I’m too practical. Gurus say I’m too rigorous. Good. Professor of Entrepreneurship @KTH. I write about what actually works — and why most of what you’ve heard is wrong.

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