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Ask Dr. Brown

Dr. Terrence Brown

Every week I cut through the noise where academic research meets real-world business. After 30 years researching ventures, building them, and teaching thousands of founders, I know what actually works. This is Ask Dr. Brown.

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Latest Issues

Your First $100 Is Not the Proof Everyone Says It Is

Week 23

“Forget the investors. Get a paying customer.”

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You’ve heard this advice a hundred times, probably from someone who made money teaching...

4 days ago
1

Listening to Your Customers Can Make Your Product Worse

Here’s Week 22:

The Main Piece

A founder I know built every reasonable request that came in. A dashboard toggle here, an export format there, a permissions layer because one enterprise account asked for it. Eighteen months and forty fe...

11 days ago

If Your Test Can’t Prove You Wrong, It Isn’t an Experiment

Here’s Week 21:

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I keep hearing founders describe almost anything as an “experiment,” a launch. A campaign. A pricing change. An interview. If i...

18 days ago
1

You’re the reason your company can’t grow past you

Here’s Week 20:

I sat in on a board meeting not long ago where the founder, sharp, driven, a real business behind him, presented the exact same slide he’d shown eighteen months earlier. “Key person risk: mitigate by hiring a VP of Operatio...

25 days ago
1

Your Biggest Competitor Is the Status Quo

Here’s Week 19:

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A founder showed me his win-loss data last year. Every lost deal had the same note from the buyer: “We agree your product is be...

a month ago

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  • Dr. Terrence Brown

    Academics say I’m too practical. Gurus say I’m too rigorous. Good. Professor of Entrepreneurship @KTH. I write about what actually works — and why most of what you’ve heard is wrong.

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