Astrid Obradovic
Fractional COO & Executive Coach | I write about what happens when people, operations, and technology intersect, and organizational foundations quietly fall behind. Grounded thinking on approaching operational change with clarity.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 6 | Founded | 4 months ago | Last Issue | 2 months ago |
| Active | |||||
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astridobradovic.substack.comLatest Issues
Choose your scary
At some point, many capable, experienced leaders arrive at a decision that does not feel like a decision at all. It feels like a wall.
They are not short of information. They have thought it through. Many times. They have weighed the optio...
When Established Professional Services Firms Need a Fractional COO
Most established Professional Services SMBs do not need a full-time COO. In earlier stages, operational coordination often sits with the founder, a managing partner, or a senior leader who carries it alongside other responsibilities. That m...
When AI exposes weak operational foundations
AI is often presented as a magical wand, a way to move faster, reduce friction, and overcome existing limitations. With the range of tools now available, it is easy to believe that some of the operational challenges organizations have been...
How to assess your operational setup without getting lost in detail
Earlier articles in this series explored the signals that suggest it may be time to review operations, and the quiet costs that accumulate when weak operational foundations remain unaddressed. Together, they focused on recognition and impac...
What weak operational foundations cost professional services firms over time
You may recognize those signs: recurring issues, slower decisions, teams working around friction. The harder question is: so what? Why change, when so many change initiatives fail?
Most leaders have seen systems implemented but not adopted...
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The writers behind this newsletter.
I write about what happens when professional services businesses outgrow the way they are being run, and what it takes to fix the operational foundations underneath. Grounded thinking on operations, leadership and scale.
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