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The Humans in the Loop

Heather Baker

Helping leaders think clearly about AI.

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Substack
PricingOnly free issuesPublishesWeekly
Issues82Foundeda year agoLast Issue13 days ago
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Latest Issues

The UK's AI strategy isn't built for small businesses

In January 2026, the UK government announced an expansion of its flagship AI training programme, the AI Skills Boost. The target is 10 million workers upskilled by 2030. “At least 2 million” of them will be SME employees.

The government cl...

13 days ago
16
3

The top 24 AI stories from April

If you tried to follow AI properly this month, you’d have needed to spend at least 20 hours reading, watching and picking your jaw back up off the floor. You don’t have that time. Neither do I but I make the time because it’s my job (alongs...

25 days ago
13

An open letter to Anthropic

Dear Anthropic,

What’s the plan for small businesses?

I ask because, looking at the way the AI industry is being built right now, it doesn’t seem like there is one. Not at Anthropic, and not at the labs around you. The buildout is real, t...

a month ago
35
2

AI agents for marketing: What's working right now

There is a man on the internet who claims his AI agent made £200,000 while he slept. What he doesn’t mention is that he started with £300,000.

He is not the only one. Every day someone new is selling you the same story. Their agent closes...

a month ago
25
3

AI fluency vs AI literacy: what's the difference?

I get asked this question a lot. Usually by someone who’s already using AI regularly and wants to know if they’re doing it properly.

The short answer: AI literacy is knowing how to use AI. AI fluency is knowing how to think with it.

AI li...

a month ago
16
3

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  • Heather Baker

    20 years of B2B lead gen. Now with AI

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