Asymmetric Learning - Pharmaceutical Innovation
Mike Rea, SAI/ IDEA PharmaInnovations in Pharmaceutical Innovation A blog/ part-work from Mike Rea, CEO of IDEA Pharma, exploring pharmaceutical innovation in general, and more specifically the approach to using the learning process for competitive advantage
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 236 | Subscribers | Read | ideapharma.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
The obvious vs the obverse
I tend to think that Asymmetric Learning is self-explanatory - it would be more odd if learning was symmetric, or synchronous, at every company at the same time. The idea that advantage can be gained from how, and how fast, a company learns...
Purposing
Let’s talk about “repurposing” drugs. It’s a term that is used a lot in pharma - often with a kind of romantic glow, like we’re treasure hunters stumbling across a forgotten gem in the medicine cabinet. A drug developed for one disease sudd...
Does being better at prediction help your predictions?
I wrote this almost exactly 3 years ago, but thought I’d pick it back up… Partly because I felt it should include one of my favourite cartoons of all time, but also because we’re working hard on trying to get pharma to use a different decis...
Inventing and innovating the wheel
What does someone mean when they say “OK, let’s not reinvent the wheel…”
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Authors
The writers behind this newsletter.
Head of Strategy and Thought Leadership, SAI Group; was CEO, IDEA Pharma. Pharmaceutical innovation geek. Senior Fellow @fastercures. Author: Pharmaceutical Positioning. My record label: Medical Records. Large, Geordie, dog fan, street-foodie
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