Asymmetric Learning - Pharmaceutical Innovation
Mike ReaInnovations in Pharmaceutical Innovation A blog/ part-work from Mike Rea, CEO of IDEA Pharma, exploring pharmaceutical innovation in general, and more specifically the approach to using the learning process for competitive advantage
| Platform |  | Pricing | Only free issues | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 290 | Subscribers | Read | ideapharma.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Does the Then come before the If...?
Two letters. One small word that carries the entire weight of uncertainty in pharmaceutical innovation.
The Blockbuster That Was Hiding Inside a Dangerous Drug: What Terfenadine Teaches Us About Asymmetric Learning in Drug Discovery
Inspired by my farm post, I’ve noticed that allergy season has arrived in just a couple of days again, and that always reminds me about one of my favourite cautionary - and ultimately redemptive - tales in pharmaceutical history.
The Market Is Voting for Asymmetric Learning: What Gilead, Generate, the FDA (and Merck) Just Showed Us
For years on this channel I’ve argued that biotech and pharma need to move beyond the prediction paradigm \- those linear plans, fixed target product profiles (TPPs), two-identical-Phase-3 checklists, and symmetric risk models that treat ev...
Designing Multiple TPPs with Multiple Ends in Mind
I’m mindful that my philosophy of optionality can seem attractive, but perhaps too big a change to the current state. I’d like to argue that many of our success stories are actually stories of better, earlier, learning, and that pattern is ...
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Authors
The writers behind this newsletter.
Was CEO, IDEA Pharma. Pharmaceutical innovation geek. Senior Fellow @fastercures. Author: Pharmaceutical Positioning. My record label: Medical Records. Large, Geordie, dog fan, street-foodie
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