Pharmaceutical Positioning
Mike ReaPharmaceutical Positioning - developing Version 2 of the book in real time
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 76 | Founded | 5 years ago | Last Issue | 9 days ago |
| Active | |||||
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positioningpharmaceuticals.substack...Latest Issues
Two routes to $10 billion
The same sales number can be reached by very different medicines, and the route is rarely chosen in a strategy meeting. Product decisions that turn a molecule into a medicine constrain it much earlier.
Eliquis and Darzalex each sold about...
What do the first 12 months tell us?
Lipitor, the best-selling drug of its era, made less than $1bn in its first twelve months on sale. That’s the floor I started from when I asked myself which drug had the best first year ever. My new positioning book tells the story of what...
You keep using that number
Please don’t, from the rest of this, think I’m a big Shakespeare guy - I like what he did for the language, but don’t need to see any of his plays. I definitely don't need to hear the Radiohead Hamlet/Hail To The Thief thing again, it almos...
An idea is a seeing (and most “ideas” in pharma are not)
(Etymology again - I hope that’s OK… Maybe some genealogy too…)
We talk about ideas as if they were inventions (or, the start of an invention). Something you have. Something you generate in a workshop and leave at the end of a deck und...
The Benefit of the Doubt
Every early asset is being given the benefit of the doubt already. The only question is who is directing it.
That phrase belongs to the law, not pharma. But the underlying problem is the same. When the evidence is incomplete, you still hav...
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Audience Metrics
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| Subscribers | Engagement | 66 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Was CEO, IDEA Pharma, now CEO, Then, If… Pharmaceutical innovation geek. Author: Pharmaceutical Positioning. My record label: Medical Records. Large, Geordie, dog fan, street-foodie
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