Pharmaceutical Positioning
Mike ReaPharmaceutical Positioning - developing Version 2 of the book in real time
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 59 | Founded | 4 years ago | Last Issue | 3 months ago |
| Active | |||||
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positioningpharmaceuticals.substack...Latest Issues
Pre-Positioning: The Grammatical Roots of Pharma’s Early Market Strategy
In the world of pharmaceuticals, where molecules become medicines through a gauntlet of trials, regulations, and market forces, the idea of “positioning” is paramount. You know how core I think it is to getting this right…
But what if we t...
Deep Positioning in the Fog: Start Shaping the Product in Phase I, or Risk Commoditization
(There’s a request at the end, if you would like to be part of Book 2…)
Pharma loves symmetry. Symmetric trial designs chasing the same endpoints. Symmetric benchmarks for “viable.” Symmetric portfolios where every asset follows the same p...
The Notion of Your Potion – Revisited
When you think of “the cloud,” what comes to mind?
Not this:
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(The Luleå, Sweden server farm image here – massive, remote, arctic-...
Unmet Need is Not Fixed
In the world of pharmaceutical launches, “unmet need” is often treated like, and talked about as, an unchangeable North Star - a clinical void so glaring that any therapy filling it should sail to blockbuster status. But the uncomfortable t...
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| Subscribers | Engagement | 63 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Was CEO, IDEA Pharma. Pharmaceutical innovation geek. Senior Fellow @fastercures. Author: Pharmaceutical Positioning. My record label: Medical Records. Large, Geordie, dog fan, street-foodie
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