Pharmaceutical Positioning
Mike ReaPharmaceutical Positioning - developing Version 2 of the book in real time
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 73 | Founded | 5 years ago | Last Issue | 9 days ago |
| Active | |||||
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positioningpharmaceuticals.substack...Latest Issues
An idea is a seeing (and most “ideas” in pharma are not)
(Etymology again - I hope that’s OK… Maybe some genealogy too…)
We talk about ideas as if they were inventions (or, the start of an invention). Something you have. Something you generate in a workshop and leave at the end of a deck und...
The Benefit of the Doubt
Every early asset is being given the benefit of the doubt already. The only question is who is directing it.
That phrase belongs to the law, not pharma. But the underlying problem is the same. When the evidence is incomplete, you still hav...
Polate: The Missing Verb in Pharmaceutical Positioning
I’ve played enough with etymology in the blog - I hope I’m allowed some neology…
Ries and Trout told us positioning is not what you do to a product - it’s what you do to the mind of the prospect. I’ve spent enough of this newsletter arguin...
Just-So Positioning
In the High and Far-Off Times, O Best Beloved, before the molecule had a name or a Phase III readout, there lived a curious little compound that sat in a vial and wondered what it might become.
The other compounds said, “Wait for the numbe...
The new/ better book
My new book is done. I’ve aimed to make it more ‘practical’ than the first, so there are rules, processes and methodologies. It’s with a couple of reviewers who I trust deeply, so it might expand from its 100 or so pages, but it should be w...
Key Facts
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Pharmaceutical Positioning.
| Subscribers | Engagement | 68 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
Was CEO, IDEA Pharma. Pharmaceutical innovation geek. Senior Fellow @fastercures. Author: Pharmaceutical Positioning. My record label: Medical Records. Large, Geordie, dog fan, street-foodie
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