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Pharmaceutical Positioning

Mike Rea, IDEA Pharma

Pharmaceutical Positioning - developing Version 2 of the book in real time

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues41SubscribersRead positioningpharmaceuticals.substack...

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Latest Issues

Recent posts by this newsletter. Browse the email archive.

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Following a recommendation from a remarkable head of R&D, I just finished Adam Gopnik's, The Real Work - on the Mystery of Mastery... What a great book - essentially, the 'real work' is the craft that goes hidden in mastering a subject - tr...

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Webinar

We were fortunate to have the opportunity to broadcast a one-hour webinar on Deep Positioning this week. It is available on YouTube here…

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Launch, pre-launch

The book is about ready to hit the virtual shelves…

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Authors

The writers behind this newsletter.

  • Mike Rea, IDEA Pharma

    CEO IDEA Pharma. Pharmaceutical innovation geek. Senior Fellow @fastercures. Author: Pharmaceutical Positioning. My record label: Medical Records. Large, Geordie, dog fan, street-foodie

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