Pharmaceutical Positioning
Mike Rea, IDEA PharmaPharmaceutical Positioning - developing Version 2 of the book in real time
| Platform |  | Pricing | Only free issues |
|---|---|---|---|
| Publishes | Weekly | Issues | 48 |
| Subscribers | Read | positioningpharmaceuticals.substack... |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Positioning pharmaceuticals - the active vs the passive approach
One of the most important concepts in pharmaceutical positioning is to contrast passive and active approaches. This is a critical issue in the pharmaceutical industry: the tendency to rely on passive positioning strategies, often driven by ...
The shortcut to belief
I was fascinated by this post by Paul Kedrosky, referring to the paper: Stories, Statistics, and Memory*, Thomas Graeber, Christopher Roth, Florian Zimmermann
The best worst idea
Premise, promise, proof
MoE vs MoA
I was interested in unpacking what is one of the more pivotal parts of my book…
Authors
The writers behind this newsletter.
CEO IDEA Pharma. Pharmaceutical innovation geek. Senior Fellow @fastercures. Author: Pharmaceutical Positioning. My record label: Medical Records. Large, Geordie, dog fan, street-foodie
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