Pharmaceutical Positioning
Mike ReaPharmaceutical Positioning - developing Version 2 of the book in real time
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 59 | Subscribers | Read | positioningpharmaceuticals.substack... |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Pre-Positioning: The Grammatical Roots of Pharma’s Early Market Strategy
In the world of pharmaceuticals, where molecules become medicines through a gauntlet of trials, regulations, and market forces, the idea of “positioning” is paramount. You know how core I think it is to getting this right…
Deep Positioning in the Fog: Start Shaping the Product in Phase I, or Risk Commoditization
(There’s a request at the end, if you would like to be part of Book 2…)
The Notion of Your Potion – Revisited
When you think of “the cloud,” what comes to mind?
Authors
The writers behind this newsletter.
Was CEO, IDEA Pharma. Pharmaceutical innovation geek. Senior Fellow @fastercures. Author: Pharmaceutical Positioning. My record label: Medical Records. Large, Geordie, dog fan, street-foodie
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