Athletic Interest
Sunny FasslerAthletic Interest is a global media & production studio with a unique perspective on storytelling and the business of sports.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 130 | Founded | 5 years ago | Last Issue | 6 days ago |
| Active | |||||
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athleticinterest.substack.comLatest Issues
Como 1907: football’s most entertaining experiment
Since the early 1990s, the emergence of big money in professional football has largely benefited the giant clubs. The Bayern Munichs and the Manchester Uniteds of the world, with their trophies and deep history, hoover up the talent, the ca...
The insane business of the Enhanced Games
A bit of housekeeping first up.
It’s been a minute, we know. But behind the scenes, we’ve been buried in research, scripts, and edits, and lining up incredible stories for the year.
We’re officially back with more videos, more content h...
👟📈 Why New Balance Is Winning
Welcome to Athletic Interest,
New Balance used to be the ultimate dad shoe — and now it’s the fastest-growing sneaker brand out there.
It’s a wild comeback strategy involving Steve Jobs, Kawhi Leonard, and… chickens? 🐔
In our latest vid...
▶️🏆 How YouTube Is Changing Sports
Gerard Piqué has the Kings League, Shaun White is launching the Snow League, Magnus Carlsen is shaking up chess with Freestyle Chess, and Michael Johnson wants to reinvent running with Grand Slam Track. New leagues are popping up everywhere...
⚽💎 How Louis Vuitton Is Taking Over Sports
Anyone who followed the Paris Olympics this summer might have noticed a new player in the world of sports. Alongside the usual suspects like Adidas, Nike, and Coca-Cola, the brands of LVMH, the largest luxury conglomerate in the world, were...
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Audience Metrics
Subscribers, engagement, traffic and sponsorship for Athletic Interest.
| Subscribers | Engagement | 71 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
At first it was warm, cozy and dark... Now I run editorial and content at Athletic Interest
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