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Strategy With Teeth

Tangia Renee Estrada

Bold strategy for executive women and nonprofits who are ready to stop being overlooked.

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Substack
PricingOnly free issuesPublishesWeekly
Issues44Founded4 years agoLast Issue6 days ago
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Latest Issues

I Lost a Project I Should Have Won

Being underestimated isn’t a feeling. It’s a line item. Here’s what it cost me, and what it’s costing you.

I lost a project I should have won.

I’ve said that sentence out loud exactly once before writing it here. It’s not comfortable to...

6 days ago

You've Evolved. Your Brand Didn't.

Photo by K Studios on Unsplash

She said “weeeeell…” and I already knew.

That elongated well and the pause that follows it. I’ve heard it enough times to recognize exactly what it means.

I’m at a networking event. We’re doing the obligato...

13 days ago

Your Brand Is In the Room. You're Not.

She stopped me mid-sentence.

I was describing back to her what I was seeing — the shape of her work, the transformation she creates, the specific kind of leader she serves and why — and before I could finish, she said it:

“Yes, that. It...

20 days ago

SEO Used to Be the Game. It Isn't Anymore.

SEO Used to Be the Game. It Isn’t Anymore.

For the last fifteen years, the advice on making your business visible was consistent.

Optimize your website for keywords, then build backlinks, then publish blog posts that rank on Google. Get...

a month ago

Your Rates Are Low. Your Positioning Is the Reason.

The advice women business owners get about pricing usually sounds like this:

Charge what you are worth. Own your value. Stop letting imposter syndrome set your rates. Get comfortable being uncomfortable.

That advice is not wrong exactly....

a month ago

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  • Tangia Renee Estrada

    PR & Brand Strategist || Lover of good whisky, sunny beaches, & coffee.

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