Small But Mighty
Audrey Kwan20+ years in creative and consulting agencies. I've seen some things. Small But Mighty is where I share what actually works and what absolutely doesn't.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 16 | Founded | a year ago | Last Issue | 11 days ago |
| Active | |||||
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audreykwan.substack.comLatest Issues
The Cost of Being the Glue
Every Monday we had a top-of-week meeting. We’d go through every client, one by one, and talk about where things stood.
Even when we were a small team, I was the only person in that room who knew exactly where every single client was at. A...
The Agency Offer Hiding Between Strategy and Execution
When a client says they want to bring more marketing in-house, many of the agency owners I talk with hear the same thing: part of the retainer is about to disappear. The instinct is to defend the execution work or to deliver a final strateg...
Where Agency Value Is Shifting
Strategic counsel has become a hot topic in the agency world, and there is a reason for it.
AI has made it possible for clients to handle much more execution themselves. Work they once handed to an agency can now be done in-house or with...
What the Vision Doesn't Tell You
A few weeks ago, I had 40 notebooks sitting on my event supply list.
Tomorrow, I’ll get to watch people actually write in them.
I’m one day out from our Agency Together Mastermind Mingler in Vancouver, and right now my world is very speci...
The Loop and the Stall
I’ve worked with a lot of smart agency owners. And one thing I’ve come to realize is that it’s not always the strategy or the tactic keeping them from their next stage of growth.
There’s no shortage of frameworks right now. Ask ChatGPT how...
Key Facts
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Small But Mighty.
| Subscribers | Engagement | 65 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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Authors
The writers behind this newsletter.
I've seen a lot of businesses chase bigger and end up with messier. I help founders build smaller on purpose and come out ahead. Coach, strategist, 20+ years in creative and consulting agencies, in the corner of 200+ small but mighty businesses
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