Cult of Clout
Ayo Ogunde \ud83e\udde0Culture. Strategy. Receipts. Brand and industry signals, case studies, and a gated reports. Written by Ayo Ogunde. Bring coffee.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 27 | Founded | 6 years ago | Last Issue | 7 days ago |
| Active | |||||
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ayoogunde.substack.comLatest Issues
Someone is Getting Very Rich Making Your Kids Stupid
The brainrot, skibidi generation who can’t sit still is being deliberately made dumb. Intentionally moulded into less focused, less literate, more impulsive, more dependent on the next dopamine hit to think or function.
And the R...
new name, and i'm back: Cult of Clout
Hey,
Been a minute. I went quiet while I sorted a few things behind the scenes, and one of them is the reason for this email.
The Substack and newsletter has a new name.
The Culture Brief is now Cult of Clout.
Short version of why: an...
Four Brands That Built A Cultural Position and Held It
Every month in The Receipts I break down the brands doing something worth paying attention to. This month the thread connecting all four is simple: the people behind each of these brands found a position, stayed in it, and waited. Culture e...
Trend-Maxxing Works. That's Why It's Destroying Your Brand.
I’m going to say the thing that’ll make the “trend-chasing is cringe” discourse read me for filth.
Trend-chasing works!
The Astronomer kisscam post got reach. Every brand that jumped on it, including IKEA Singapore recreating the mome...
Brands are trying to own a relationship that'll never belong to them
“Most Gen Alpha Strategies Are Just Gen Z With Younger Fonts”
I got asked this week to brief a global food brand on Gen Alpha.
Thanks for reading The Culture Brief! Subscribe for free to receive new posts and support my work.
Gen Alpha s...
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| Subscribers | Engagement | 79 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
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\ud83d\udc69\ud83c\udffe\ud83d\udcbb Strategy, Trends & Culture Insights. For brands and creators in the digital age.
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