The Culture Brief
Ayo Ogunde \ud83e\udde0Culture. Strategy. Receipts. Brand and industry signals, case studies, and a gated reports. For D2C founders who are tired of rebuilding the same business every month. Written by Ayo Ogunde. Bring coffee.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 24 | Founded | 6 years ago | Last Issue | 6 days ago |
| Active | |||||
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ayoogunde.substack.comLatest Issues
Trend-Maxxing Works. That's Why It's Destroying Your Brand.
I’m going to say the thing that’ll make the “trend-chasing is cringe” discourse read me for filth.
Trend-chasing works!
The Astronomer kisscam post got reach. Every brand that jumped on it, including IKEA Singapore recreating the mome...
Brands are trying to own a relationship that'll never belong to them
“Most Gen Alpha Strategies Are Just Gen Z With Younger Fonts”
I got asked this week to brief a global food brand on Gen Alpha.
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Gen Alpha s...
Gen X Broke The World and Then Complained About It
“Nah chica. I’m not that. I’m hip-hop. We had all the tech and still played outside.”
One woman’s response to her daughter calling her a Boomer. Eight words that contain the entire Gen X identity crisis and its entire rebuttal simultaneous...
The loneliness economy is eating your marketing budget for breakfast
54% of social media users say they have a personal connection with at least one influencer. [PEW Research]
They have never met.
More than half the people scrolling your ads right now feel genuine emotional closeness to someone who doesn’t...
Gen Alpha already knows the friendship is the funnel. They just don't care.
A few weeks ago I watched a nine-year-old explain to her mum, completely unprompted, that the reason her favourite YouTuber kept mentioning a certain snack brand was because they were being paid to.
Her mum looked mildly shocked. The nine-...
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\ud83d\udc69\ud83c\udffe\ud83d\udcbb Strategy, Trends & Culture Insights. For brands and creators in the digital age.
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