Winning in Asia (Playbooks of Top Marketers & Sales Leaders)
Joe EscobedoJoin 2,500+ LinkedIn, BCG & other execs who get practical, insider strategies that drives marketing, sales, and career growth.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 210 | Founded | 4 years ago | Last Issue | 9 days ago |
| Active | |||||
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Claude marketing directors playbook
Updates:
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🔥CMO Roundtable (6 July) Sponsors / participants, reply for details.
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Joined SMU Academy as an Affiliate Faculty
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Teaching a public speaking workshop for kids
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My AI audit prompt
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I built a Claude playbook for APAC B2B marketers.
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A client sold me harder than I ever sell myself.
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Google just invested $40 billion in its biggest competitor.
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ABM is back. (Actually, it never left.)
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Mos...
My team just won #1
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My NUS team won #1!
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ABM is back. (Actually, it never left.)
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CMO: "Our team is already using AI."
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The $40,000 CMO roundtable nightmare
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She's managing a lean team, 2 kids, and a pipeline target.
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Why isn't my marketing working?
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After teaching AI marketing, I see this pattern
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Your company LinkedIn page isn't what's going to win you deals in APAC
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The LinkedIn repost is one of the most B2B wasted content formats
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Most B2B teams post on...
What 40 execs wished would disappear
“AI For Workplace Efficiency”
I ran a 2-day AI training in KL this week.
Day 1, I asked question:
“What’s ONE task at work you secretly wish would just disappear?”
Their reply:
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Repetitive email replies.
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Weekly status re...
Audience Metrics
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Authors
The writers behind this newsletter.
B2B Brand Builder, CEO of Esco Media, Host of B2B Marketing Asia Podcast
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