
Actionable insights for anyone who has a real stake in China
| Platform | Pricing | Freemium | Publishes | Twice weekly | |
|---|---|---|---|---|---|
| Issues | 408 | Founded | 3 years ago | Last Issue | 6 days ago |
| Active | |||||

What the marketing disaster reveals about China's changing national identity
On May 30, 2026, Lululemon staged a yoga festival on a stretch of the Great Wall in Huairou District, Beijing. The production was lavish: a thousand participants,...
How one-person companies are rewriting the vibes of entrepreneurship in China
In early 2024, Sam Altman told Reddit co-founder Alexis Ohanian that he and his tech CEO friends had a running bet going — a pool for the year the first one-pers...
On April 1, we officially launched Baiguan Pro, our professional-tier subscription designed for investors seeking deeper, more specific coverage of Chinese equities.
On April 1, we officially launched Baiguan Pro, our professional-tier sub...
This is an emergency translation of an account of the recently closed DeepSeek fundraising. We think this offers a unique glimpse of what type of company DeepSeek is and what type of person Liang Wenfeng is.
The original article was writte...
But Is the Bubble Already Too Big?
On April 1, we officially launched Baiguan Pro, our professional-tier subscription designed for investors seeking deeper, more specific coverage of Chinese equities. If you missed our launch piece, you ca...
Subscribers, engagement, traffic and sponsorship for Baiguan.
| Subscribers | Engagement | 77 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
Where Baiguan ranks on Google, and how much search traffic it brings in.
| Ranked Keywords | 585 | Monthly Search Traffic | Top Keywords |
|---|
How this newsletter ranks in the official Substack charts.
| #56 |
The writers behind this newsletter.
Baiguan - China Insights, Data, Context Your trusted source for credible, multi-faceted and actionable insights about China.
Follow me for data-driven insights on China
CEO of BigOne Lab, \ud83c\udde8\ud83c\uddf3's leading alt data company. Write 1) Baiguan, data-driven insights about \ud83c\udde8\ud83c\uddf3 biz 2) China Translated, a practical review of events with long-term impact, 3) Robert Wu’s Portfolio, my personal portfolio
Currently a venture capitalist and a former macroeconomist based in China. University of Chicago alumni, so you know how much I favor free market and Gothic. https://www.linkedin.com/in/bob-chen-96bb9521/
Investing in China. Fortune cookie purveyor. Reformed Investment Banking Managing Director. Public portfolio to show you my biases. Discount accordingly. Wine reviews to add much needed sophistication to this blog. Hong Kong since 2007.
Co-Editor of VoC & Baiguan. Experienced investor. Be bold, at the right timing.
Track and interpret China’s macro economy, tech policies, investment opportunities and risks. Try to cut through the noise to spotlight what truly matters.
You can find recent issues that have been published by Baiguan on Reletter by scrolling up to where it says Latest Issues. Tap on the link for any of the most recent emails or hit More Issues to see older ones.
To see how many people subscribe to Baiguan, simply upgrade your Reletter account. We provide readership numbers and lots of other stats for this newsletter so you can decide if it's worth reaching out to.
Newsletter advertising can be extremely effective when it's done right. Before you pitch Baiguan as a potential sponsor or partner, make sure that you've done your research and checked its newsletter stats with Reletter.
Then, personalize one of our winning pitching templates and send it to the right person using the contact info provided.
Newsletter ad rates (or CPM) vary depending on many factors, including industry, number of subscribers, open rate, ad placement and more.
To find out how much an ad will cost, contact Baiguan using the contact information provided and ask for a copy of their media kit.
Scroll up to where it says Related Newsletters to see other publications like Baiguan. You can also search our email newsletter directory to discover other newsletters that cover the topics you're interested in.
Reletter provides this newsletter's website URL above, where you will often find their contact information. We also provide links to associated social media accounts and pitching templates so you can reach out fast.