Ballsy Branding
Angus MerryStories and insights from the world of sports marketing.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 11 | Founded | 3 years ago | Last Issue | 2 years ago |
| Active | |||||
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ballsybranding.substack.comLatest Issues
Paddy Power, Part 1
2014. The FIFA World Cup is almost underway in Brazil, and England is gearing up for what they hope will be a deep run at Soccer’s most celebrated event.
Then, an image leaks online.
In what appeared to be a gesture of good luck, Paddy...
Minor Leagues, Major Promotions: The Wild World of MiLB Marketing
“Is baseball boring?”
If you’ve ever watched “America’s Pastime” before, this thought has probably crossed your mind.
To be clear: baseball isn’t boring. It’s more of an… acquired taste.1 Nevertheless, there’s one thing that isn’t...
Halloween Special: Creepy, Costumed, and Horror-inspired Sports Marketing
Welcome back to Ballsy Branding — a newsletter exploring fascinating stories at the intersection of sports and marketing.
This week: something a little different. Rather than exploring a single case study, I’ll be touching on a few differe...
Lost and Found: When Football Twitter Saves Lives
Welcome back to another edition of Ballsy Branding — A newsletter that dissects fascinating stories at the intersection of Sports and Marketing.
This week: What happens when a Football team takes “unconventional” to new, unexpected places...
Masculin et Féminin: When Advocacy, Football, and Clever Marketing Collide
Welcome back to Ballsy Branding — a weekly newsletter that dissects bold marketing initiatives from in and around the world of sports!
This week: A commercial from the land of wine, cheese, and not-so-peaceful protests. France!
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The writers behind this newsletter.
Retired youth-athlete. Canadian. Scribe. I'm that guy nobody knows about yet.
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