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Get the most powerful tactics from successful beauty brands - 1 new tactic, every week.

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Substack
PricingFreemiumPublishesWeekly
Issues45Foundeda year agoLast Issue8 days ago
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Artwork for Beauty MarketingIQ

Latest Issues

Rhode's Summer 2026 Collection: The ENTIRE Customer Journey (to date)

Here’s how you pre-launch like Rhode

Welcome back to another playbook from Beauty MarketingIQ. And this week… Rhode’s Pocket Bronze and Highlight Milk —>

8 days ago
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Sleep or Die™: The ENTIRE Brand Anatomy

How to raise $1M with 3,000 followers and a team of one.

Welcome back to another playbook from Beauty MarketingIQ.

13 days ago
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REFY Beauty 💸 How to Run Your Summer Sale Without Looking Cheap (ICYMI)

We Mapped The Entire Customer Journey 📈 and discovered the "Anti-Sale" Sale Tactic

Welcome back to Beauty MarketingIQ.

20 days ago
4
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Patrick Ta Beauty Playbook: the data you won't find anywhere else

We read 677 Sephora reviews & found the gap in Patrick Ta's marketing strategy

Welcome back to another playbook from Beauty MarketingIQ.

a month ago
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The ONE number that turned a supplement startup into a $1.2B exit

When Unilever dropped $1.2 billion on Grüns last month, the beauty and wellness world fixated on the TikTok virality and the “gummy innovation.”

But if you actually listen to Chad Janis, the founder of Grüns, he doesn’t talk about content...

a month ago
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2

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  • Ayal Pascal I Beauty Marketing

    We share the most powerful playbooks from successful beauty brands - 1 new playbook, every week.

  • AP

    Keeping it short, in beta

  • Frequently Asked Questions

    How can I access the email archive for Beauty MarketingIQ?

    You can find recent issues that have been published by Beauty MarketingIQ on Reletter by scrolling up to where it says Latest Issues. Tap on the link for any of the most recent emails or hit More Issues to see older ones.

    How many subscribers does Beauty MarketingIQ have?

    To see how many people subscribe to Beauty MarketingIQ, simply upgrade your Reletter account. We provide readership numbers and lots of other stats for this newsletter so you can decide if it's worth reaching out to.

    How can I advertise in Beauty MarketingIQ?

    Newsletter advertising can be extremely effective when it's done right. Before you pitch Beauty MarketingIQ as a potential sponsor or partner, make sure that you've done your research and checked its newsletter stats with Reletter.

    Then, personalize one of our winning pitching templates and send it to the right person using the contact info provided.

    How much does it cost to sponsor a publication like Beauty MarketingIQ?

    Newsletter ad rates (or CPM) vary depending on many factors, including industry, number of subscribers, open rate, ad placement and more.

    To find out how much an ad will cost, contact Beauty MarketingIQ using the contact information provided and ask for a copy of their media kit.

    How can I find newsletters related to Beauty MarketingIQ?

    Scroll up to where it says Related Newsletters to see other publications like Beauty MarketingIQ. You can also search our email newsletter directory to discover other newsletters that cover the topics you're interested in.

    How do I contact Beauty MarketingIQ?

    Reletter provides this newsletter's website URL above, where you will often find their contact information. We also provide links to associated social media accounts and pitching templates so you can reach out fast.