Beauty MarketingIQ
Ayal Pascal I Beauty Marketing, APGet the most powerful tactics from successful beauty brands - 1 new tactic, every week.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 42 | Founded | 10 months ago | Last Issue | 6 days ago |
| Active | |||||
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beautymarketingiq.substack.comLatest Issues
Patrick Ta Beauty Playbook: the data you won't find anywhere else
Welcome back to another playbook from Beauty MarketingIQ.
We give you a competitive edge by dissecting the most powerful marketing tactics behind the world’s leading beauty brands. And this week... Patrick Ta.
Get the most powerful playbo...
The ONE number that turned a supplement startup into a $1.2B exit
When Unilever dropped $1.2 billion on Grüns last month, the beauty and wellness world fixated on the TikTok virality and the “gummy innovation.”
But if you actually listen to Chad Janis, the founder of Grüns, he doesn’t talk about content...
Summer Fridays "Sunlit Vanilla": The ENTIRE Launch Playbook🍦
Summer Fridays started as an edited skincare label. Today, it operates as a full lifestyle beauty brand.
Despite outsized success in skin and lip, there was still clear whitespace within the final step in the routine: fragrance.
Become th...
Charlotte Tilbury’s billion-dollar marketing strategy: the ENTIRE launch rollout of AIRbrush Flawless Blur Concealer
Welcome back to another playbook from Beauty MarketingIQ. And this week darlings, it’s Charlotte!
Become the most powerful beauty marketer Access over 100+ unconventional strategies used by the top 1%.
Our analysts mapped the entire launc...
The essie Rebrand 💅 How to Make a $10 Nail Polish Feel Like a Birkin
Welcome back to another playbook from Beauty MarketingIQ.
We give you a competitive edge by dissecting the most powerful marketing tactics behind the world’s leading beauty brands. And this week... essie.
To the Full Customer Journey
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We share the most powerful playbooks from successful beauty brands - 1 new playbook, every week.
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