Get the most powerful playbooks from successful beauty brands - 1 new playbook, every week.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 61 | Founded | a year ago | Last Issue | 17 days ago |
| Active | |||||
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beautymarketingiq.substack.comLatest Issues
One Skincare Brand Shows Up in 82% of AI Answers. Yours Is Probably in Zero.
Beauty is now the #2 category for AI shopping. Here’s who’s winning it, and the playbook to get there.
Welcome back to Beauty MarketingIQ.
The Nécessaire Playbook: "For Every Inch. For Every Body." FULL Campaign Analysis
Why Nécessaire Just Spent Millions to Sell You Nothing New. If you are an executive operating in a saturated category, you MUST study this timeline.
Welcome back to another playbook from Beauty MarketingIQ. And this week… Nécessaire —>
Tower 28 $228M Marketing Strategy
The Swipe Serum Foundation launch and its FULL customer journey breakdown + the unit-economics model
Hello Beauty lovers, welcome back to another playbook from Beauty MarketingIQ. And this week… Tower 28 —>
Rhode × Alexandra Leclerc Playbook 💡 The ENTIRE Campaign Funnel (To Date)
Welcome back to another playbook from Beauty MarketingIQ. And this week... Rhode x Alexandra Leclerc.
First off, apologies for dropping this into your inbox on a Sunday (I’m writing this while commuting, but this Rhode teardown couldn’t wa...
Tower 28 Doesn't Chase Virality. It Clips It.
Welcome back to Beauty MarketingIQ! Today’s post came together in a completely unplanned way.
I was in the middle of building out the customer journey board for Tower 28’s newest launch when I opened an old research file I created about 2...
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Get the most powerful playbooks from successful beauty brands - 1 new playbook, every week.
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