Beauty MarketingIQ
Beauty MarketingIQ, Ayal PASCALGet the most powerful tactics from successful beauty brands - 1 new tactic, every week.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 32 | Subscribers | Read | beautymarketingiq.substack.com |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
The IL MAKIAGE Playbook 🧪
If you follow beauty or DTC news, you probably saw the headline.
Steal These 15 Beauty Marketing Tactics for 2026 đź’„
Over the past few months, we’ve been dissecting the playbooks behind some of the fastest growing beauty brands in the world.
BORNTOSTANDOUT Went From €200K to €20M in 2 Years. Here's the Playbook Nobody's Talking About.
A Korean ex-banker built the fastest-growing niche fragrance brand in the world - with a middle finger cursor, 0.54% paid traffic, and products named Filthy Musk, Fig Porn, and Drunk Lovers.
Summer Fridays Playbook 🫦New Soft Lip Liners & Lip Stain Launch
Summer Fridays had the #1 beauty product by online Sephora sales in 2025. Then they launched a $20 lip liner and a $22 lip stain.
Authors
The writers behind this newsletter.
We share the most powerful playbooks from successful beauty brands - 1 new playbook, every week.
Keeping it short, in beta
Frequently Asked Questions
How can I access the email archive for Beauty MarketingIQ?
You can find recent issues that have been published by Beauty MarketingIQ on Reletter by scrolling up to where it says Latest Issues. Tap on the link for any of the most recent emails or hit More Issues to see older ones.
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How can I advertise in Beauty MarketingIQ?
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How much does it cost to sponsor a publication like Beauty MarketingIQ?
Newsletter ad rates (or CPM) vary depending on many factors, including industry, number of subscribers, open rate, ad placement and more.
To find out how much an ad will cost, contact Beauty MarketingIQ using the contact information provided and ask for a copy of their media kit.
How can I find newsletters similar to Beauty MarketingIQ?
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How do I contact Beauty MarketingIQ?
Reletter provides this newsletter's website URL above, where you will often find their contact information. We also provide links to associated social media accounts and pitching templates so you can reach out fast.