Beauty MarketingIQ
Ayal Pascal I Beauty Marketing, APGet the most powerful tactics from successful beauty brands - 1 new tactic, every week.
| Platform |  | Pricing | Freemium | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 48 | Founded | a year ago | Last Issue | 3 days ago |
| Active | |||||
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beautymarketingiq.substack.comLatest Issues
💄 O. Piccola: A Perfect Business Model Wrapped Around a Generic Product?
Welcome back to another playbook from Beauty MarketingIQ. And this week… O. Piccola —>
To the Full Launch Funnel (First Days)
Back in May, Olivia Jade entered the $4.2 billion bronzer category with one product, three shades, and a $44 pri...
🔬 Medicube's Booster Pro X2: The ENTIRE Launch Anatomy
We reverse-engineered this $11B rise and uncovered the fatal cracks threatening to bring the machine down.
Welcome back to another playbook from Beauty MarketingIQ.
🍞 The Bread Beauty Playbook: When the Flop Is the Marketing
Her launch flopped. Then she posted about it, hit 1M views 👀, and our analysis shows she got more creator buzz in 13 days than in the previous 4 years combined. Genius, or accident?
Welcome back to another playbook from Beauty MarketingIQ...
Rhode's Summer 2026 Collection: The ENTIRE Customer Journey (to date)
Here’s how you pre-launch like Rhode
Welcome back to another playbook from Beauty MarketingIQ. And this week… Rhode’s Pocket Bronze and Highlight Milk —>
Sleep or Die™: The ENTIRE Brand Anatomy
Welcome back to another playbook from Beauty MarketingIQ.
This is one of the most insane brand builds we have seen all year. 🤯
Meet Sleep or Die —>
One woman. 3,000 TikTok followers. No marketing team. She packaged her product in a lit...
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| Subscribers | Engagement | 73 | Monthly Web Visits | ||
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The writers behind this newsletter.
We share the most powerful playbooks from successful beauty brands - 1 new playbook, every week.
Keeping it short, in beta
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