Because of Marketing
Informing and inspiring brand leaders and marketers with the ideas, campaigns, and trends shaping the industry today.
| Platform |  | Pricing | Freemium | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 149 | Founded | 4 years ago | Last Issue | 8 days ago |
| Active | |||||
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becauseofmarketing.substack.comLatest Issues
An Interview with Lucas Yiu, TikTok Strategist and Creative Consultant
How brands stay relevant on TikTok, balance luxury with interview culture and build value for audiences
In feature 044 of Conversations Behind The Campaign, we sat down with Lucas Yiu, TikTok Strategist and Creative Consultant.
This Week's Marketing Campaigns, News and Highlights
All the stories and moments to keep you ahead of the industry
Top News From This Week
The Rise of The CFO Marketer
This newsletter is sponsored by Tracksuit, the always-on brand tracker built for marketers and agencies to answer the question “Is my strategy working?”
For years, marketing had a simple mandate: understand the customer, build consumer des...
Creators Are Building More Than Content
Jacyln Johnson (left) Brandon Smithwrick (middle) and Euegene Healey (right)
In 2026, we are witnessing one of the biggest wealth transfers to date, as we see the switch from corporations to creators.
With the creator economy predi...
This Week's Marketing Campaigns, News and Highlights
All the stories and moments to keep you ahead of the industry
Top News From This Week
Key Facts
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Because of Marketing.
| Subscribers | Engagement | 81 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
SEO Reach
Where Because of Marketing ranks on Google, and how much search traffic it brings in.
| Ranked Keywords | 384 | Monthly Search Traffic | Top Keywords |
|---|
Chart Rankings
How this newsletter ranks in the official Substack charts.
| #38 | |
| #105 |
Authors
The writers behind this newsletter.
Sharing the latest marketing campaigns, brand case studies, news and behind-the-scenes.
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