Your trusted weekly marketing resource of the latest and creative marketing campaigns, news and trends that are shaping the industry.
Platform | ![]() | Pricing | Freemium |
---|---|---|---|
Publishes | Twice weekly | Issues | 17 |
Subscribers | Read | becauseofmarketing.substack.com |
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Recent posts by this newsletter. Browse the email archive.
In Feature 026 of Conversations Behind The Campaign, we spoke with Erin Deering, a successful marketer whose career began on the retail shop floor, where she first discovered her passion for fashion and connecting with customers.
PepsiCo nears $1.5B deal for Poppi, Humantra launches UAE's first drinkable billboard, and Merit delivers special gifts on a branded vespa.
The brand and marketing strategies that are capturing the attention of younger customers.
Lessons from Sweetgreen's comparative marketing, Erewhon partners with Nara Smith, and American Airlines brings in a new CMO.
The writers behind this newsletter.
Covering the latest marketing campaigns, news and trends across the world.
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