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Before Takeoff ✈️

Sylvia Huang

Founder intelligence for the solo and bootstrapped business journey from day zero to takeoff ✈️

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Substack
PricingOnly free issuesPublishesTwice weekly
Issues68Founded8 months agoLast Issue7 days ago
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Latest Issues

The Founder Learning Curve: Why Your Strategy Needs to Include Room for Crappy to Great

One of the least obvious constraints in an early-stage business is the founder’s own learning curve.

You may know the industry. You may be excellent at the product, service or technical work. But you are still learning how to run this busi...

7 days ago
5
3

The Customer Psychologies Every Founder Needs to Understand

A genuinely useful product can still struggle to convert because customers judge it through habits, uncertainty, risk, familiarity, and competing priorities.

They are usually deciding: Is this relevant? Is it worth the money? Will it work...

10 days ago
3

How Seasoned Founders Operate Differently and What New Founders Can Learn from Them

New founders often assume experienced founders are better at predicting what will work. Possibly, but what’s more likely is that seasoned founders have grown to develop pattern recognition from experience and operate better with limited dat...

14 days ago
5

The Magical Thinking Traps New Founders Fall Into and How to Prevent That

Starting a business requires a certain amount of belief. And that optimism is necessary until it becomes magical thinking.

Magical thinking happens when we assume:

  • Build something good and customers would find it

  • Launch and peopl...

17 days ago
10
4

Why Founders Need to Build Scalable Revenue Assets and How to Do It

In the early days of business, getting any revenue at all is the main victory. You find a customer. Deliver the work. Get paid. Then go looking for the next one.

That is necessary at first, but when the business keeps repeating the same cy...

21 days ago
5
2

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  • Sylvia Huang

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