Beginnings
Will OrchardStaying close to the startup ecosystem. I share the stories & learnings from early stage teams & founders.
| Platform |  | Pricing | Only free issues | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 6 | Founded | 6 months ago | Last Issue | 5 months ago |
| Active | |||||
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willorchard.substack.comLatest Issues
My learnings from 4 years at a consumer startup | Part 3
A very happy New Year to you! As I sit here writing this overlooking a frozen canal in north-east London, it’s time to skate into some consumer learnings to kick off 2026.
To come:
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Meeting Steven Bartlett
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Driving forklifts...
George Wade | Zevero Co-Founder | Squash
It’s the dark yet mild morning of Monday 8th December. The week immediately following George’s 29th birthday and the week commencing my 27th. I found a slightly awkward slot under my arm for the rented rackets and waited for George to dismo...
Teaser: Ep. 1 - George Wade | Co-founder @ Zevero | Playing Squash
I believe you learn more about someone when they’re out of breath.
I’ve been playing around with a concept which grants access to the best conversations with early stage teams, hires and founders.
Blending sport, startups & inte...
My learnings from 4 years at a consumer startup | Part 2
1. “You should stock this in my local Sainsbury’s up in Tavistock” (Not a real customer).
For me, this can be taken in a number of ways. First, and through no fault of their own, it highlights how little your average person knows abou...
My learnings from 4 years at a consumer startup.
1. Solve a problem that is a pain point for your founding team. I’ve found proof of concept starts in the team’s own fridges.
Funnily enough, when working at an early stage business, hours are long, salaries are low, effort is high. If...
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The writers behind this newsletter.
Sales Lead / Chief of Staff & Previous Co-Owner @ Shandy Shack (Acquired) | Likes: Amateur Carpentry, Minimalist Architecture & Investing | Dislikes: Mustard, Ice Skating & Moths.
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