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Diary of a Book Launch

Jonathan Goodman

Covers. Titles. AI. Strategy. All of it. This is a six-month pop-up newsletter pulling back the book launch curtain.

Platform
Substack
PricingOnly free issuesPublishesWeekly
Issues37Foundeda year agoLast Issue7 days ago
Active

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Latest Issues

My three-part plan to sell 18,000 books and raise $325,000 on Kickstarter

Before we begin, a big thank you to Kickstarter’s head of publishing, Oriana Leckert , and Kickstarter launch expert, Mark Pecota 🚀, for their help both fact-checking and adding insights. All data included in this article was provided by O...

7 days ago
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Why I'm going back to self-publishing (via Kickstarter) after two books with HarperCollins

Before we begin, a big thank you to Dr. Shadé Zahrai, Anne-Laure Le Cunff, PhD, Jay Yang, Alex Wieckowski, Corinne Low, and Erica Dhawan for their excellent feedback on early versions of this article. If something is clear and helpful, cred...

15 days ago
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Norms make you . . . normal (a free workshop)

. . .Something cool’s coming up.

On June 1st at 7pm EST I’m joining and 📚Michael Bungay Stanier (MBS) live.

I’ve said so many times how important it is for authors to work together. I hope you attend the free workshop we’re putting on....

3 months ago
1

How to (really) get media for your book

On May 4, 2011, I sent a cold email. 5,386 days later, on January 31, 2026, The Globe and Mail published an op-ed essay to promote Unhinged Habits.

The two are connected by a single thread: the compounding nature of relationships over tim...

6 months ago
15

The book is out, now what?

Unhinged Habits was released a week ago. Book launches are fun and exciting. In the great scheme of things though, they’re largely irrelevant.

With so much attention paid to launches, I wanted to share what I think is more important: ongoi...

6 months ago
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1

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  • Jonathan Goodman

    Author, “Unhinged Habits” | 205,000+ books sold | ex personal trainer | 3x Dad

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