Diary of a Book Launch
Jonathan Goodman, Alex & BooksCovers. Titles. AI. Strategy. All of it. This is a six-month pop-up newsletter pulling back the book launch curtain.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 34 | Founded | 10 months ago | Last Issue | 3 months ago |
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How to (really) get media for your book
On May 4, 2011, I sent a cold email. 5,386 days later, on January 31, 2026, The Globe and Mail published an op-ed essay to promote Unhinged Habits.
The two are connected by a single thread: the compounding nature of relationships over tim...
The book is out, now what?
Unhinged Habits was released a week ago. Book launches are fun and exciting. In the great scheme of things though, they’re largely irrelevant.
With so much attention paid to launches, I wanted to share what I think is more important: ongoi...
This is special, overwhelming, and fun. I'm grateful.
Here’s the weird thing about launching a book from Bali.
I’m 13 hours ahead of New York. When Unhinged Habits released on Tuesday, I was asleep.
I woke up to over 1,000 messages and comments.
My chief of staff booked a call with me for...
How I’m feeling as an author on launch day
Today is publication day for Unhinged Habits. I thought it’d be useful if I shared how I’m doing—especially because I had my only bout of depression after my last book launch.
It’s insane how much stress authors feel when they launch a boo...
Unhinged Habits Launches Today!
I can’t believe the day is here.
UNHINGED HABITS is officially out today.
I wrote it after years of watching talented, passionate people get stuck in their own bad habits - lost in the noise of a routine that doesn’t serve them––overbusy,...
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Authors
The writers behind this newsletter.
Author, “Unhinged Habits” | 205,000+ books sold | ex personal trainer | 3x Dad
Helping people find awesome books and time to read them. 1M+ followers across social media. Click my bio link to get a list of my 100 favorite books!
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