Diary of a Book Launch
Jonathan GoodmanCovers. Titles. AI. Strategy. All of it. This is a six-month pop-up newsletter pulling back the book launch curtain.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 45 | Founded | a year ago | Last Issue | 22 days ago |
| Active | |||||
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itscoachgoodman.substack.comLatest Issues
300 Absurd 'Over-the-Top' Influencer Boxes
Today I want to share the email that I sent to my publisher (HarperCollins) pitching them on paying for 300 (very) expensive influencer boxes to promote my book The Obvious Choice.
It included:
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A Casio F-91W watch.
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Metallic bookm...
I'm Building a Mini Self-Publishing Empire, I Guess . . .
It’s October 5th, 2026. My next book will be released on March 16th, 2027.
Between now and then, I will have the book beta read twice, edited three times, finish a second book, write most of a third, and move my family to Bali for the wint...
A Social Media Machine for Authors
In order to sell a book, you need to build an audience. Social media makes that easier than ever. But building a social media platform detracts from writing a book.
I want to be a world class author. I do not want to be a world class socia...
What I'm Changing as an Author in 2027
12 books. 205,000 sales. Two six-figure book deals with HarperCollins later, here is my focus as an author in 2027:
Do dope shit. Write about it in a dope way.
Here is what I do not want to do:
- Speaking that takes me away from my y...
Things I'm Struggling With, Going Well, and I Can't Stop Thinking About (Aug 31, 2026)
I’m beginning to look for editor(s) for the next two books. One book is a parable, the other a memoir. Both short. Happy for any advice.
Here’s what happened last week:
One thing I’m struggling with
My writing routine is finely calib...
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Authors
The writers behind this newsletter.
Author, “Unhinged Habits” | 205,000+ books sold | ex personal trainer | 3x Dad
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