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Inside Startups

Ben Sheppard of Inside Startups on getting founders to their next customers, written from inside the work of building and selling.

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Substack
PricingOnly free issuesPublishesWeekly
Issues39Founded2 years agoLast Issue11 days ago
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Latest Issues

Anyone can build it now. That was never the hard part.

There was a time when building a product was difficult, and designing one was harder still. That time has gone. Anyone can build something now. It is a message that has come through from almost every founder I have sat down with over the la...

11 days ago
3

If your boss hasn’t read your work, why is he critiquing it?

Why the CEO who runs every decision through AI is creating toxic cultures, burning out experts and leaving a generation without good mentors.

Some time ago I wrote about the different founder archetypes I meet, and later about the investor...

18 days ago

A team for ninety days, not a co-founder for life

When a founder cannot build the thing themselves, the reflex is to find a technical co-founder. That reflex was formed in a world where building required a team, and it has outlived the conditions that produced it.

The cost of it is rarely...

21 days ago
2

The First Mile, and why we built it

Almost everything built for founders starts after the hard part. Investors want a product, users and revenue. Accelerators want traction. The big grant routes want a working product and real users. The distance between having an idea and ha...

a month ago
1

The CEO Briefing Dashboard: What Broke, and What I Did About It

My tool for connecting everything across the business together so I can visualise it in a useful way, apply different metrics, and see the health of the business, what the team’s doing, how everything’s performing by function as we continue...

3 months ago
3

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  • Inside Startups

    Founder of Inside Startups, operators for founders who need to get to their next customers. 22 years in business, twelve in startups, four companies built, one exit. Advised 70 scale-ups and 5 turnarounds. Based in Barcelona.

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