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the outlier

Ben Mercer

a weekly letter exploring where unlikely things collide, from a man who played and now reads and writes

Platform
Substack
PricingFreemiumPublishesTwice weekly
Issues166Founded2 years agoLast Issue3 days ago
Active

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benmercer.substack.com
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Latest Issues

ben’s world cup 2026 review

Given the staggering success of my return to sports writing with,

I thought I’d do a similar special issue for the 2026 Men’s Football World Cup.

In a saturated sports landscape, with my free time ever decreasing and better spent off scre...

3 days ago

the studio is open!

I’m Ben Mercer and welcome to The Outlier. This letter covers a lot of ground — taking in my move from pro rugby player to author and online man of letters — with reflections on books, interesting individuals, cross-cultural connections and...

4 days ago
4

a snippet of something new

I’m Ben Mercer and welcome to The Outlier. This letter covers a lot of ground — taking in my move from pro rugby player to author and online man of letters — with reflections on books, interesting individuals, cross-cultural connections and...

11 days ago
7

'you're doing great, sweetie' – but am I becoming more or less?

I’m Ben Mercer and welcome to The Outlier. This letter covers a lot of ground — taking in my move from pro rugby player to author and online man of letters — with reflections on books, interesting individuals, cross-cultural connections and...

18 days ago
10

start here

Welcome. The Outlier is a weekly letter exploring where unlikely things collide — sport and scholarship, muscle and thought, the individual and the tribe — written by a man who played and now reads and writes.

There’s a lot of writing here...

19 days ago
1

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