Be Relatable
Peter LisoskieCustomers have changed—how they buy, who they trust, what they ignore. Relatable helps you keep up showing how to create video experiences that builds trust fast and drives growth. Get ahead of the shift—sign up now.
| Platform |  | Pricing | Only free issues | Publishes | Weekly |
|---|---|---|---|---|---|
| Issues | 22 | Founded | 3 years ago | Last Issue | 3 months ago |
| Active | |||||
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brelatable.substack.comLatest Issues
Brand Defaults
Once you see it, you start noticing it everywhere.
The brands people choose fastest aren’t the loudest.
They aren’t the cleverest.
They aren’t the most differentiated.
They’re the ones that feel familiar before a decision is required....
Neuro-Persuasion: Turning Stories into 'YES' Moments (Part 2)
Imagine this: you’ve got just seven seconds to win someone over. Seven seconds before their conscious brain even realizes it’s making a decision.
That’s not a catchy hook. It’s neuroscience.
Back in 2008, scientists at the Max Planck Inst...
Turning Stories Into “Yes” Moments: The Neuroscience of Persuasion
We’ve all been there.
You’re telling a story at a dinner party or in a sales meeting, and you notice it—the other person’s eyes light up, their body leans in, and before you’ve even reached the punchline, they’re hooked.
What just happen...
The Neuroscience of Storytelling: How to Craft Narratives That Connect, Resonate, and Drive Action
Long before social media, advertising, or even the written word, humans shared knowledge through stories. Neuroscience now confirms what our ancestors knew instinctively—storytelling changes brain chemistry, influences memory, and shapes be...
The Trust Factor - Building Brand Loyalty with Brain Science
Every buying decision starts in the brain—but not where you think.
The brain has three layers, often referred to as the Triune Brain:
- Croc Brain (Reptilian/Amygdala): Scans for danger. It’s your first filter. If your message feels uns...
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