Category Pirates
Category Pirates \ud83c\udff4☠️, Joe PineThe authority on category design & category creation. Sharing how legendary entrepreneurs, executives, marketers, and creators design business breakthroughs. By Christopher Lochhead, Eddie Yoon, & Katrina Kirsch
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 190 | Subscribers | Read | categorypirates.news |
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Latest Issues
Recent posts by this newsletter. Browse the email archive.
Quick Loot: The power of play
Breakthroughs in Category Design happen when you’re free to experiment.
Buried Treasure: How to price for life-changing economic outcomes
Arrrrr! 🏴☠️ Welcome to a 💎 free edition 💎 of Category Pirates. This Buried Treasure series shares snippets of the best ideas and frameworks from our subscriber-only posts. As a paid subscriber, you get access to an archive of 99+ mini-b...
Quick Loot: A 5-stage framework to rethink "disruptive innovation"
For established companies, disruption is not the path to survival.
A New Heading For Category Pirates
Same sea, different waters.
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Authors
The writers behind this newsletter.
The authority on category design—the business strategy behind legendary entrepreneurs, executives, marketers, and creators who earn up to 76% of a given market's value. By Christopher Lochhead, Eddie Yoon, and Katrina Kirsch
Author of The Experience Economy, Mass Customization, Authenticity, and Infinite Possibility: Creating Customer Value on the Digital Frontier.
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