Category Pirates
Category Pirates \ud83c\udff4☠️, Christopher Lochhead\ud83c\udff4☠️, Nick Bennett, Katrina Kirsch, Eddie YoonThe authority on category design & category creation. Sharing how legendary entrepreneurs, executives, marketers, and creators design business breakthroughs. By Christopher Lochhead, Eddie Yoon, & Katrina Kirsch
| Platform |  | Pricing | Freemium | Publishes | Twice weekly |
|---|---|---|---|---|---|
| Issues | 279 | Subscribers | Read | categorypirates.news |
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| #128 | |
| #23 |
Latest Issues
Recent posts by this newsletter. Browse the email archive.
Movements, Not Marketing: How To Design Strikes That Write Your Category Story
DUDE Wipe's A→G framework that turns stunts into stories, and stories into movements.
[WORKSHOP REPLAY] How category designers leverage the Pirate Eddie Bot
Watch the replay of the inaugural Founder Workshop.
Lightning Strike Playbook (Part 2): How To Design Category-Defining Marketing Events For $10K, $100K, Or $1M+
You don’t need millions to run a strike that moves the market.
DUDE Wipes vs. Toilet Paper: The Smear Strike Heard ’Round The Category
Arrrrr! 🏴☠️ Welcome to a 💎 free edition💎 of Category Pirates. Each week, we share radically different ideas to help you design new and different categories. For more: Dive into an audiobook, listen to a category design jam session, or u...
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Authors
The writers behind this newsletter.
The authority on category design—the business strategy behind legendary entrepreneurs, executives, marketers, and creators who earn up to 76% of a given market's value. By Christopher Lochhead, Eddie Yoon, and Katrina Kirsch
Musing for entrepreneurs, marketing leaders, creators & category designers. From Christopher Lochhead 15X #1 bestselling author of Play Bigger, Top Substack Category Pirates \ud83c\udff4☠️ | New Book "The Existing Market Trap" a prequel to Play Bigger
Exploring how Solopreneurs get more clients, earn more money, and plant their flag • digital consultant
Digital Publishing Advisor & Co-Author at Category Pirates. Helping entrepreneurs consistently create and publish mini-books to become known for the niche they own.
Co-founder, Category Pirates Founder, EddieWouldGrow, LLC Co-founder, Big Island Memory Making Author of Superconsumers and 60+ HBR articles
Co founder of Category Pirates Founder of EddieWouldGrow, LLC Co-founder of Big Island Memory Making Author of Superconsumers & 60+ HBR articles
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