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Category Pirates

Category Pirates \ud83c\udff4‍☠️, Bri Clark, Eddie Yoon
Hundreds of paid subscribers

The authority on category design & category creation. Sharing how legendary entrepreneurs, executives, marketers, and creators design business breakthroughs. By Christopher Lochhead and Eddie Yoon

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Substack
PricingFreemiumPublishesDaily
Issues395Founded5 years agoLast Issue7 days ago
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Latest Issues

A 25-year-old is now worth more than SpaceX's COO.

Welcome to the Pirate Street Journal. The business press covers companies. We cover categories. Each week, we pick three headlines worth paying attention to and break down the category underneath. Live every Tuesday at 7 am PST / 10 am EST....

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Fatherhood 3.0: How To Be Present And Powerful And Raise Proactive Kids In A World Of AI

For fathers who refuse the false choice

Arrrrr! 🏴‍☠️ Welcome to a 🔒 subscriber-only edition 🔒 of Category Pirates. Each week, we share radically different ideas to help you design new and different categories. For more: Audiobooks | Cat...

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Fatherhood 3.0 Audiobook

How To Be Present And Powerful And Raise Proactive Kids In A World Of AI

Arrrrr! 🏴‍☠️ Welcome to a 🔒 founders-only edition 🔒 of Category Pirates. Each week, we share radically different ideas to help you design new and different categor...

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97% of consulting is monkey-see-monkey-do. Gartner just lost 74% proving it

Welcome to the Pirate Street Journal. The business press covers companies. We cover categories. Each week, we pick three headlines worth paying attention to and break down the category underneath. Read the news through a different lens.

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Why Showing Up Isn't Enough: The Fatherhood 2.0 Trap

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  • Category Pirates \ud83c\udff4‍☠️

    The authority on category design—the business strategy behind legendary entrepreneurs, executives, marketers, and creators who earn up to 76% of a given market's value. By Christopher Lochhead, Eddie Yoon, and Bri Clark

  • Bri Clark
  • Eddie Yoon

    Co founder of Category Pirates Founder of EddieWouldGrow, LLC Co-founder of Big Island Memory Making Author of Superconsumers & 60+ HBR articles

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