The authority on category design & category creation. Sharing how legendary entrepreneurs, executives, marketers, and creators design business breakthroughs. By Christopher Lochhead and Eddie Yoon
| Platform |  | Pricing | Freemium | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 387 | Founded | 5 years ago | Last Issue | 7 days ago |
| Active | |||||
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categorypirates.newsLatest Issues
"Lowest Consumer Sentiment" Is Good News?
Welcome to the Pirate Street Journal. The business press covers companies. We cover categories. Each week, we pick three headlines worth paying attention to and break down the category underneath. Read the news through a different lens.
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How Jennifer Hall Thornton, An Agentic Mom, Agentified Her Own Kids
Welcome to Creator Capitalist Conversations, a series spotlighting Category Designers who have rejected traditional career paths and built lives around what makes them different. Our new book, Creator Capitalist, is available now. Get your...
Category Queen vs. Category Queen: Is OpenAI About to Get Dethroned?
Welcome to the Pirate Street Journal. The business press covers companies. We cover categories. Each week, we pick three headlines worth paying attention to and break down the category underneath. Read the news through a different lens.
*...
The Great Re-Rating: Is the SaaSpocalypse Real?
The Pirate Street Journal explains why is Micron up over $700B and Salesforce down roughly $135B in market cap in the past year.
Welcome to the Pirate Street Journal. The business press covers companies. We cover categories. Each week, we...
[FREE WEBINAR] The Pirates sit down with the CEO of Mighty Networks to talk about the future of knowledge work
Arrrrr! 🏴☠️ Welcome to a Free Post of Category Pirates. Each week, we share radically different ideas to help you design new and different categories. Founding subscribers can access the entire archive of 200+ mini-books, The Pirate Eddie...
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The authority on category design—the business strategy behind legendary entrepreneurs, executives, marketers, and creators who earn up to 76% of a given market's value. By Christopher Lochhead, Eddie Yoon, and Bri Clark
Co founder of Category Pirates Founder of EddieWouldGrow, LLC Co-founder of Big Island Memory Making Author of Superconsumers & 60+ HBR articles
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