
The authority on category design & category creation. Sharing how legendary entrepreneurs, executives, marketers, and creators design business breakthroughs. By Christopher Lochhead and Eddie Yoon
| Platform | Pricing | Freemium | Publishes | Daily | |
|---|---|---|---|---|---|
| Issues | 406 | Founded | 6 years ago | Last Issue | 7 days ago |
| Active | |||||

The Wall Street Journal covers companies. Pirate Street Journal cover categories.
Each week, we pick three headlines worth paying attention to and break down the category underneath. Live every Tuesday at 7 am PST / 10 am EST. See the news...
Tesla's 216-page report claims privacy for a car with eight cameras, writes the cleanest climate scoreboard of the year, and builds an airbag that fires before the crash does.
The Wall Street Journal covers companies. Pirate Street Journal...
Happy Birthday USA! 25 Predictions for the Next 25 Years.
Arrrrr! 🏴☠️ Welcome to a 🔒 founders-only edition 🔒 of Category Pirates. Each week, we share radically different ideas to help you design new and different categories. Founding s...
Happy Birthday USA! 25 Predictions for the Next 25 Years.
Arrrrr! 🏴☠️ Welcome to a 🔒 subscriber-only edition 🔒 of Category Pirates. Each week, we share radically different ideas to help you design new and different categories. For more...
The Wall Street Journal covers companies. Pirate Street Journal cover categories.
Each week, we pick three headlines worth paying attention to and break down the category underneath. Live every Tuesday at 7 am PST / 10 am EST. See the...
Subscribers, engagement, traffic and sponsorship for Category Pirates.
| Subscribers | Engagement | 76 | Monthly Web Visits | ||
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| Accepts Sponsors | Estimated Cost per Ad | ||||
Where Category Pirates ranks on Google, and how much search traffic it brings in.
| Ranked Keywords | 222 | Monthly Search Traffic | Top Keywords |
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How this newsletter ranks in the official Substack charts.
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The writers behind this newsletter.
The authority on category design—the business strategy behind legendary entrepreneurs, executives, marketers, and creators who earn up to 76% of a given market's value. By Christopher Lochhead, Eddie Yoon, and Bri Clark
Co founder of Category Pirates Founder of EddieWouldGrow, LLC Co-founder of Big Island Memory Making Author of Superconsumers & 60+ HBR articles
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