Reletter
Artwork for Category Pirates

The authority on category design & category creation. Sharing how legendary entrepreneurs, executives, marketers, and creators design business breakthroughs. By Christopher Lochhead, Eddie Yoon, and Bri Clark

Platform
Substack
PricingFreemiumPublishesDaily
Issues441Founded6 years agoLast Issue4 days ago
Active

Read this Newsletter

categorypirates.news
Artwork for Category Pirates

Latest Issues

Marketing engineer is the hot new job title. Only 173 people have started it.

The Wall Street Journal covers companies. Pirate Street Journal cover categories.

Each week, we pick three headlines worth paying attention to and break down the category underneath. Live every Thursday at 7 am PST / 10 am EST. See the new...

4 days ago
2

Podcast Category Design Part 3 Audiobook

The Seven Donkey Podcast Guests That Are Fake, Flaky and Forgettable

Arrrrr! 🏴‍☠️ Welcome to a 🔒 founders-only edition 🔒 of Category Pirates. Each week, we share radically different ideas to help you design new and different categories....

10 days ago
1
Paid

Podcast Category Design Part 3: The Seven Donkey Podcast Guests That Are Fake, Flaky and Forgettable

Here are five questions to ask yourself to ensure you are a legendary guest that is the talk of the town and gets invited back.

Welcome to Category Pirates. Each week, paid subscribers get one radically different framework for turning what...

10 days ago
7
Paid

Amazon blocked Meta Muse. Meta's stock went up $146 billion.

The Wall Street Journal covers companies. Pirate Street Journal cover categories.

Each week, we pick three headlines worth paying attention to and break down the category underneath. Live every Thursday at 7 am PST / 10 am EST. See the new...

11 days ago
10

Jersey Mike's is worth $7.5 billion and 2% of its customers are Gen Z

The Wall Street Journal covers companies. Pirate Street Journal cover categories.

Each week, we pick three headlines worth paying attention to and break down the category underneath. Live every Tuesday at 7 am PST / 10 am EST. See the news...

13 days ago
8

Key Facts

Contact Information
Newsletter Author
Number of Subscribers
Find out how many people subscribe to this newsletter.

Audience Metrics

Subscribers, engagement, traffic and sponsorship for Category Pirates.

SubscribersEngagement76Monthly Web Visits
Accepts SponsorsEstimated Cost per Ad

SEO Reach

Where Category Pirates ranks on Google, and how much search traffic it brings in.

Ranked Keywords222Monthly Search TrafficTop Keywords

Chart Rankings

How this newsletter ranks in the official Substack charts.

#196
#30

Authors

The writers behind this newsletter.

  • Category Pirates \ud83c\udff4‍☠️

    The authority on category design—the business strategy behind legendary entrepreneurs, executives, marketers, and creators who earn up to 76% of a given market's value. By Christopher Lochhead, Eddie Yoon, and Bri Clark

  • Tom Schwab

    Called the "Godfather of Podcast Interviews" I take an engineers mindset to leverage the medium to drive real results talking directly to superconsumers....and the AI that refers them.

  • Podcast Interview Marketing

    The Podcast Interview Marketing Brief. Original research, practical frameworks, and lessons from the field for turning expert conversations into trust, visibility, and revenue. By Tom Schwab and the Interview Valet Team.

  • Social

    Frequently Asked Questions

    How can I access the email archive for Category Pirates?

    You can find recent issues that have been published by Category Pirates on Reletter by scrolling up to where it says Latest Issues. Tap on the link for any of the most recent emails or hit More Issues to see older ones.

    How many subscribers does Category Pirates have?

    To see how many people subscribe to Category Pirates, simply upgrade your Reletter account. We provide readership numbers and lots of other stats for this newsletter so you can decide if it's worth reaching out to.

    How can I advertise in Category Pirates?

    Newsletter advertising can be extremely effective when it's done right. Before you pitch Category Pirates as a potential sponsor or partner, make sure that you've done your research and checked its newsletter stats with Reletter.

    Then, personalize one of our winning pitching templates and send it to the right person using the contact info provided.

    How much does it cost to sponsor a publication like Category Pirates?

    Newsletter ad rates (or CPM) vary depending on many factors, including industry, number of subscribers, open rate, ad placement and more.

    To find out how much an ad will cost, contact Category Pirates using the contact information provided and ask for a copy of their media kit.

    How can I find newsletters related to Category Pirates?

    Scroll up to where it says Related Newsletters to see other publications like Category Pirates. You can also search our email newsletter directory to discover other newsletters that cover the topics you're interested in.

    How do I contact Category Pirates?

    Reletter provides this newsletter's website URL above, where you will often find their contact information. We also provide links to associated social media accounts and pitching templates so you can reach out fast.