Category Pirates
Category Pirates 🏴☠️, Tom Schwab, Podcast Interview MarketingThe authority on category design & category creation. Sharing how legendary entrepreneurs, executives, marketers, and creators design business breakthroughs. By Christopher Lochhead, Eddie Yoon, and Bri Clark
| Platform |  | Pricing | Freemium | Publishes | Daily |
|---|---|---|---|---|---|
| Issues | 445 | Founded | 6 years ago | Last Issue | 16 days ago |
| Active | |||||
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categorypirates.newsLatest Issues
Lightning Strike Legends Part 2 Audiobook
The Inside Scoop on OrangeTwist’s Profit Positive Lightning Strike
Arrrrr! 🏴☠️ Welcome to a 🔒 founders-only edition 🔒 of Category Pirates. Each week, we share radically different ideas to help you design new and different categories. F...
Lightning Strike Legends [Part 2]: The Inside Scoop on OrangeTwist’s Profit Positive Lightning Strike
How to Throw a Party So Epic Even Your CFO Will Be Thrilled
Welcome to Category Pirates. Each week, paid subscribers get one radically different framework for turning what you already know into a category you own, instead of a market you f...
Why America’s most profitable airline won’t take Elon’s Wi-Fi
The Wall Street Journal covers companies. Pirate Street Journal cover categories.
Each week, we pick three headlines worth paying attention to and break down the category underneath. Live every Thursday at 7 am PST / 10 am EST. See the new...
7 Ways Pirate Eddie Saved $10K in Ten Minutes with Personal AI
98% of US households don’t pay for AI. That’s because the current category is Productivity AI, which is (mostly) about work. Meta’s Muse is kickstarting the Personal AI category.
Welcome to the Pirate Street Journal. The Wall Street Journa...
Marketing engineer is the hot new job title. Only 173 people have started it.
The Wall Street Journal covers companies. Pirate Street Journal cover categories.
Each week, we pick three headlines worth paying attention to and break down the category underneath. Live every Thursday at 7 am PST / 10 am EST. See the new...
Audience Metrics
Subscribers, engagement, traffic and sponsorship for Category Pirates.
| Subscribers | Engagement | 75 | Monthly Web Visits | ||
|---|---|---|---|---|---|
| Accepts Sponsors | Estimated Cost per Ad | ||||
SEO Reach
Where Category Pirates ranks on Google, and how much search traffic it brings in.
| Ranked Keywords | 222 | Monthly Search Traffic | Top Keywords |
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Chart Rankings
How this newsletter ranks in the official Substack charts.
| #212 | |
| #30 |
Authors
The writers behind this newsletter.
The authority on category design—the business strategy behind legendary entrepreneurs, executives, marketers, and creators who earn up to 76% of a given market's value. By Christopher Lochhead, Eddie Yoon, and Bri Clark
Called the "Godfather of Podcast Interviews" I take an engineers mindset to leverage the medium to drive real results talking directly to superconsumers....and the AI that refers them.
The Podcast Interview Marketing Brief. Original research, practical frameworks, and lessons from the field for turning expert conversations into trust, visibility, and revenue. By Tom Schwab and the Interview Valet Team.
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